It’s all about story. It always has been and always will be. Without good plot and relatable, compelling characters, stories cannot succeed critically or commercially. Display technology is a critical component of successful storytelling, so in some sense display makers are really story tellers. Further, the evolution of storytelling has changed and informed the business of displaying information.
All the work that takes place from start to finish, in developing, producing, and distributing content is in service of story, no matter if it is a major movie or TV show, commercial, or short form user generated content. Great visual effects, sound, locations or other craft aspects of movie and TV production do not make up for poor story and characters, so those vendors know that what they do is in service of story.
Stories these days come in all sizes and shapes – not just the several aspect ratios used for feature films, but different shapes, for example, the vertical format used in Snap short stories. Today, stories are displayed on a myriad of devices of different sizes and shapes and in a wide variety of ways. As with packaging all sorts of products, if not displayed correctly, it may detract from its goals.
Indeed, last week Apple awarded Corning its first Advanced Manufacturing Fund investment of $200 million looking to the day when all glass is a screen.
Corning employees prepare glass sheets for finishing. Photo courtesy: Apple
These displays and how and where we use them are changing dramatically as is the entire value chain and ecosystem.
Ecosystem & the smartphone
The ecosystem on which stories and displays are dependent is far different from the ecosystem of old. From initial planning and development, image capture, editing through to distribution, content travels over an ever-expanding global network. Initially built on a wired infrastructure, we moved to wireless and soon to a very high speed 5G system that will ultimately replace the current 4G/LTE technology.