This dialogue occurred on Monday, August 15, at 12:00 p.m. EDT.
Google is jumping fully into the hardware market with its decision to purchase Motorola Mobility. The transaction builds on other activities that indicate Google is no longer limiting itself to the software market. What will this latest move mean for the entire wireless handset, tablet PC, telecom service industry and the electronics supply chain? Join EBN editor-in-chief Bolaji Ojo Monday, August 15 at noon EST to discuss this development and the potential impact on your business.
They are very active with GoogleApps for energy-meter for example and MM now brings (potentially) an own hardware for new development.
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Google has an interesting track record of a lot of botched enterprises which don't work out exactly as planned.The reason there is not much by way of strategy that goes into most of Google's proccesses.
It's been a pleasure and you have as always been a fantastic audience and contributors. We have another interesting discussion this time on China and India on Thursday. Please join us at about the same time. Best regards.
My feeling is that we have only seen the first salvo from Google. The company will be making some major moves in the near future. Keep your eyes on what these will trigger at competitors. Somebody said you cannot afford to stand still in this market. Those who stand still get run over. Rivals will fire back soon.
I would also like to thank everyone for jumping on today at short notice and for the excellent questions and feedback. I think today's move is huge for the industry and this is only the beginning of the kinds of debate we will see going forward. Major kudos to Bolaji for jumping on this topic
@Parser, I dont' see Apple buying RIM. I wonder, a lot at times what Apple will do with more than $75 billion in cash but I don't see them making a play for RIM. It's not in their nature. However the point you raised about RIM is one area we didn't touch on. RIM is in a very delicate situation right now and we might just be looking at the steady decline of a great company.
@Bolaj, Barbara, all: step from Google could bring an enlargement of their footprint for example on Internet of Things? They are very active with GoogleApps for energy-meter for example and MM now brings (potentially) an own hardware for new development. Any idea about?
@Barbara, Microsoft pre-empted Google. It made two moves: (1) it struck an alliance with Nokia and agreed to shoulder the development cost for mobile Windows OS (2) It is striking back in court against Android.
@pocharle, The sun would wither first before Apple opens up OS to any competitor. It's been tried before and they cancelled a previous licensing agreement with third-party PC makers for the Macintosh. They aren't likely to make the same move again. At least for as long as Jobs and his disciples are around.
DennisQ, I missed your note until just now: I think this was primarily for the patents, based on what I read, and on the sense behind the fit otherwise. (Though even if there is not a tight fit otherwise, it is an area of expansion that seems less likely to precipitate anti-trust action.)
eemom and Ariella--women after my own heart. I refused an upgrade because I didn't want to learn a whole new phone AFTER i fished the darn thing out of my purse. Mu 14 year old son is mortified, though
@Jay-Bond, Thank you for bringing up the telecom end. Service providers are getting wary about all the legal wranglings going on and surrounding (primarily) Android. In fact, Verizon will not carry the next generation of the RIM Playbook because it hasn't done as well. The service providers help push these products to their customers and the German court action on Samsung put a chill on things. I believe in the UK and in Germany, Samsung's tablets have been temporarily taken off the shelves. The telecom service providers must also be happy about the Google deal with Motorola Mobility. Nobody likes a monopoly and Apple was beginning to corner the tablet market.
@HH: "If Microsoft-Nokia deal seems ridiculous, how about Google-Nokia? Google could have made a play for Nokia but it didn't for the simple reason that Nokia already pitched its camp elsewhere" Oh, now I see it better. I was wondering if Bolaji was considering that Google might attempt to but Nokia. Sorry, my mistake. :)
Is there any study on Android's performance on devices manufactured by different vendors? Perhaps Google finds that Andriod has been able to perform best on Motorolla devices and this may be the reason they are considering to acquire Motorolla.
@Barbara - I find that the selection has decreased since Verizon started selling the iPhone. I have a Motorola Droid and I LOVE IT. I hope this means good things for the product moving forward.
@DennisQ, Android on tablets will eventually dominate the market. Apple OS is not open and the market is too lucrative for the other manufacturers to ignore. They want a piece of the hefty margins and have determinedly moved in. They have had a few setbacks but I don't know of any single analyst who expects Apple OS to continue dominating the tablet PC market beyond 2015. The current projection is for Android to take over by then. However, this wouldn't happen if Android gets bogged down in courts. Samsung was concerned, rightly so.
DennisQ, I missed your note until just now: I think this was primarily for the patents, based on what I read, and on the sense behind the fit otherwise. (Though even if there is not a tight fit otherwise, it is an area of expansion that seems less likely to precipitate anti-trust action.)
@Susan: coming back to tablet, we are assisting to new players, Acer, for instance, are coming to play the game. Why Google didn't evaluate to acquire one of them (or one of their B.U.) instead of MM? Is it a matter of own patents, brand, or...whatever?
@TaimoorZ, I agree Nokia should have continued developing its own OS but the company chose to adopt Microsoft Windows. There's no going back now. It has to jump in all the way.
I'm not sure why people keep bringing up Nokia as a potential acquisition target, I think it'd be more likely for someone (not Google) to snatch up RIM cheap.
@mfbertozzi, Google already has an eco-system strategy. Android is part of that eco-system and so is Google Chrome OS. Here's what a top Google exec had to say: "The eco-system was under threat" from patent lawsuits. This was the main rationale for purchasing Motorola Mobility. They have to continue protecting the eco-system. Apple has its eco-system and knows this is its biggest competitive weapon.
@Bolaji: The idea of Nokia coming up with a better OS version on it's own sounds a better move than it being sold to Microsoft..I know the deal with Nokia and Microsoft is on, but again no one's buying anyone in that..it's collaboration for a new product
@Bolaji, just curious, obviously Android on tablets hasn't been as successful as Android on phones (for various reasons), but do you think Android-based tablets will eventually dominate the tablet market? Or will they always be #2 to Apple? Or even further behind?
Ariella, it might just be a way to communicate their intent to become a standard or to remain a standard, and so make people like you and me more confident in buying into their universe of products.
@Susan, I don't expect Google to roll out a separate tablet other than the ones Motorola Mobility will continue to develop. I would think a Xoom with the Google logo on it would be fascinating and a lure for customers but that is a marketing decision.
@Barbara, Thank you. That says it. Software rest on hardware; hardware without software is a door stopper. You need the interaction from the two and you need the nice, plump margins from software to stay profitable. You also need the nice look of the hardware to reel in the fish.
Has there been any news about what this means for Samsung? In the past, Google has worked with them fairly closely on phones and chromebooks... I'm sure this doesn't affect Samsung all that much (it's not like they're losing Android or anything), I'm just curious if the the topic has already been discussed beyond Google saying, "oh we checked with Samsung on this, they're good with it."
@Bolaji: thanks for your deep explanation earlier. I would like to come back on one specific point: in order to increase new lines of revenue, why Google is not adopting an "ecosystem" methodology and strategy as Cisco successfully did in the past?
@TaimoorZ, What's next for Nokia? Trundle along or make a big move. Nokia needs more than just another pedestrian transaction. The industry is consolidating. Hardware is joining software. If you only make hardware in today's market you are a walking dead. You need more than just a great looking product to win. Interface matters as the top dog in this business has clearly demonstrated. Apple is a winner today not because of what it products look like alone but because of the guts, the feel and the software.
"...at least a billion people will use [or] we're wasting our time." Well, if I'm worried about making sure I'm buying into a standard, then that attitude pretty much helps me sleep better.
mfb and all--I came up in this industry from the hardware side, and I've always believed that you cannot have software w/o hardware and that anyone saying "hardware is passe" was mistaken. Perhaps this validates the argument that software cannot exist w/o hardware. That software is the added value is not in dispute, but I think a pure-play software model is becoming more challenging--maybe becuase of the licensing model.
If Microsoft-Nokia deal seems ridiculous, how about Google-Nokia? Google could have made a play for Nokia but it didn't for the simple reason that Nokia already pitched its camp elsewhere. A transaction between Microsoft and Nokia is not that farfetched. As noted earlier I will expand on this soon in a blog.
Yeah I don't really think it makes any sense for MS to buy Nokia... MS has already kind of failed with that type of thing (remember that Kin thing, I think it was called?)
@Susan Fourtane, Google is primarily in the software business but the company seems to understand that it needs the double-play advantage of hardware-software combo. Companies that play in both segments learn a lot from each operating unit that can be used to leverage competitive advantage for the the other. Google chairman Eric Schmidt has reportedly said: "If we're not building a product that at least a billion people will use we're wasting our time. How can you be a company that wants to change the world if you don't have at least a billion people using your stuff." This isn't just about software. This is also about hardware. Google's current products show up online only and on somebody else's hardware. Imagine the PR & marketing advantage from having people show up with a cool Google mobile handset or tablet PC!
@Bolaji, Barbara, all: this announcement is depicting for taking leadership hardware is mandatory. Anyway this acquisition is exactly the reverse Nokia did as strategy: hw manufacture has created a jv with software. The reason for moving Google on MM acquisition for patents is appearing quite poor...are there other key factors to consider?
Bolaji--excellent point about Microsoft/Nokia. I saw in the WSJ that Microsoft is struggling with the move away from PCs into smartphones and tablets. They definitely have skin in this game
While Google does not have buying clout now, hardware vendors should know that they will in the future and support them accordingly. This is not just any new no-name coming into the H/W business
@Parser, Microsoft will only be tangentially concerned. They were hoping they could stem Android's growth by creating a legal minefield but that won't happen now. The next shoe to drop, which I plan to address in a coming blog is the Nokia-Microsoft angle. Microsoft is both a hardware and a software company. Nokia is moving closer to Microsoft and has dropped the Symbian OS in favor of Windows. Is there a possibility Microsoft may buy Nokia? Valuation won't be a concern. Microsoft has the dough and Nokia is trading at a discount today. Why not?
Thanks Bolaji. I agree--Google has cachet, but not a lot of component buying clout. I wonder if it might influence design more, now that it "owns" a hardware co.?
It also may be a benefit from the productions standpint--as you point out, knowing the Android platform is secure means componetn makers will contnue to develo for the platform and there should be no supply cconstraints
@taimoorZ It's true that companies do have different styles, so if one takes over another one, some change in the way it relates to its suppliers is inevitable.
@Barbara: Yes, they do, but other segments are within Apple portfolio (larger than that one owned by Google). As consequence, imo ;-))), for certain aspects are doing a "mismatch" game...
@Barbara, I don't know that it is fear as much as arrogance. Apple doesn't think anyone else can design a decent product without infringing on ts patents.
@Barbara, I don't see any immediate changes in the supply chain. Motorola is pretty strong in terms of its sourcing strategies and Google doesn't add much purchasing power to the union. However, what the relationship does is to strengthen companies in the supply chain who might have been thinking some of the Android licensees might have to close up shop in the market sector because of the growing pile of lawsuits. If Android survives and thrives then the Samsung, HTC and other licensees and their suppliers can be sure of a profitable future.
I agree that market battles should be won by the best product design and not by patent litigation. Does anyone think Apple's moves indicate a chnage of style from the Jobs days, or does this reek of fear?
Bolaji--from the supply chain standpoint, do you see any chnages? My initial thoughts are no--MM has that pretty squared away--but will Google have any impact on supplier relationships?
@Hospice_Houngbo, Apple is definite to fight back. The company seems though to be forgetting that it's biggest weapons are its design capabilities. It wins when it designs the best products. The courtroom litigations are a distraction and they detract from what Apple is. They also create a public relations problem for Apple. Customers want them to win on the basis of their product and not on the basis of tying up rivals.
Google is the maker of the Android mobile phone operating system software, but has been hampered by a lack of intellectual property in wireless telephony
Google needs to leverage it strength in internet and link its MM biz into that more seamlessly than Apple. At the end of the day it is data/info that is the profit maker and not low margin hardware.
@Pocharle, We can expect more patent-related acquisition from Google. The company is by no means done with regard to protecting its platforms and it is expanding these dramatically. Larry Page said during a conference call: "Even with this deal, we will have enough resources to pursue substantial major deal." I believe the company will do exactly what it promised.
@ Barbara: well, we are matching Google and Apple, but at the end I am not convinced it is right. Market they address, imo, is different so maybe Apple hasn't a real need for making a next step and maybe they are in condition to take time and plan it at the right moment.
Looks good for MM in the near term but I have seen many similar deals that fizzle out when the hype wears off. So much depends upon how the sen mgmt gels and how cohesive a strategy that can be developed.
@Barbara, The other Android licensees should feel a bit more secure. Microsoft wants to charge up to $15 per product for each Android hardware. This is a killer for any product. If Google can assure them the patent problem will go away then they can focus on being competitive with the hardware. All of the major Android licensees are in a panic currently. These include Samsung, HTC and Motorola Mobility itself.
@Mario, Motorola needed Google even more than Google needed Motorola. Once a company begins to lose traction in this market it is tough to regain the footing. Motorola's Xoom hasn't done too well but I can imagine the additional cachet the company will gain when its products (hopefully) starts rolling out with a Google icon on it. Furthermore, Google is a cash machine. It has more than $40 billion in cash and continues to spin off more money than it can use. It hasn't and doesn't need to pay dividends because its shares continue to do very well. Motorola Mobility needs to be able to compete without watching the bottom line for a few quarters. Google offers it the opportunity to do this.
I agree that this move elevates Google place in the market. Time will tell how Google will invest in the hardware business and how they will advance Motorola's products.
The Motorola Mobility deal may represent a victory for activist investor Carl Icahn, Motorola's biggest shareholder. He has urged Motorola to consider splitting off its patent portfolio to cash in on surging interest in wireless technology. As of July, Icahn held an 11.36 percent stake in the company.
I think that Google's action is the same as IBM in 1980: released architecture to competition and still produce computers. Android will the next king OS.
It is not obvious that Google will make a great hardware manufacturer. If however MM is a great hardware developer / manf and if Google is OK funding MM but keeping hands off then it might be good deal. However Apple is such a tight systems company (HW and SW) that it will be hard to compete.
@eemom, Absolutely not. Google is actually securing the licensees ability to continue developing products for Android with the acquisition. The company spoke with the five major Android licensees before announcing the latest transaction and they were happy at the development, said Larry Page, Google CEO. Why would they be? Nobody wants to develop a product that gets stuck in a courtroom.
Understandably, companies are diversifying to remain competitive. The pick up of a hardware company to balance google's software position is a good idea on papaer, but would it enhance google's image or simply drain it of life?
Google is so youth-oriented, though. I'm afraid that would make the discrimination in the industry against older engineers even worse. But it shouldn't hurt the availability of product, though, so from a buyer perspective, I'd welcome this acquisition. If anything, stability of product availability and support should be enhanced.
Everyone was surprised at this decision by Google but the company had previously indicated it needs to expand operations beyond its traditional area. It is competing now against some of the biggest companies in the world and the more it expands onto their turfs the angrier and more competitive they become. Google has Chrome OS and Google Office, both of which represent direct assaults on Microsoft. Android was a challenge to Apple OS.
@mfbertozzi -- Yes, Google is moving away from its software-only background. This is an important distinction and the second reason why this deal makes sense for the company. What is Apple, afterall? It is both a hardware and a software company. If you want to compete against the globe's most successful technology company then you need to play everywhere it does.
@eemom, The transaction protects Android because of the patents that Motorola Mobility will contribute to Google. The company can evolve Android away from the patents that are currently in dispute and assure Apple, Microsoft and other disputants have no grounds to contest the validity of Android. Remember, Google licenses Android. If the licensees are concerned about its legality they will seek alternatives.
Motorola Mobility will join Google with 7,500 patents. Motorola invented the mobile handset and it has thousands of patents related to the wireless market. Apple's latest victories against Samsung in a German court and in Australia have shown the entire market the next battlefront in this market is in patents. Without a strong patent base support for Android could easily erode.
In its biggest deal to date, Google said it would pay $40 per share in cash, a 63 percent premium to Motorola Mobility's Friday closing price on the New York Stock Exchange.
Google is buying Motorola Mobility for $12.5 billion. This in my opinion is first a defensive transaction. The main driver for the acquisition is the need to protect the Android platform from patent litigation. Android represents a next-generation revenue driver for Google but it has also come under tremendous pressure from Apple.
@Barbara, Bolaji and all: I would like to start with two a very basic question: does this announcement mean Google is changing its strategy moving on hardware ? We have discussed about battle for leadership in mobile involving Google, Apple, Microsoft . Right now scenario's competitors could change?
Good afternoon and thank you for joining us for this Live chat. I have a few opening comments on the transaction announced today by Google. We'll take questions but also please feel free to let us know your own thoughts on the transaction.
@Jay, as far as Google "saving" Motorola, I really don't think Motorola was in as tough as shape as RIM or Nokia... I actually like some of what Motorola is doing with their hardware, and I can't say that for RIM. And Google acquiring Nokia would obviously make zero sense...
Hi Everyone, and thanks for joining us. Today, Bolaji Ojo--one of the most qualified people I know to beging this discussion, will fill us in on why this is such a momentous event.
@RichK, that's a good point about the patents, do you think this was more of a move for the patents and the rest of the business was just bonus? Or the other way around?
Anybody else out there surprised by this though? I really didn't see this coming. Also, amazing to think that if this goes through, it'll be Google's biggest financial acquisition yet...
Sounds like a good defensive move for Google, to protect itself against patent claims (by their buying Motorola Mobility and their patents). Fortune magazine reported that Google said this is outside Google's core competency, so Google will run MM as a separate company, but competency can be learned. Also, I expect this will add stability to MM's offerings, because it should put Google's resources behind a constellation of Motorola products that the market is familiar with. Maybe the move will help ease fears of product instability.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
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Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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