This dialogue occurred on Monday, June 23, at 1:00 p.m. EDT.

As much as we talk about big data, "little data" (all those bits and bytes generated by smart appliances and technologies) are also going to change the industry. We've invited Cees Links, founder and CEO of fabless semiconductor company GreenPeak Technologies and a pioneer of the wireless data industry, to talk about how the evolution of smart home data communications and the Internet of Things (IoT) is going to impact the electronics industry.
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Thanks, Tech4People.

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@hailey I just sharedthe solar panel tax link.
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http://www.outsidethebeltway.com/oklahoma-to-charge-homeowners-who-install-solar-panels/
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Thank you @ cees and @ hailey
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Thanks!

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Thanks again, Cees, and all you EBNers for coming by! Let's keep this conversation going! Have a great day everyone!

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The power is in nfinding the unnique combination that helps differnetiating

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The free market solution to this problems is having decentralized supply chains for IoT
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About my wife's business: she started as software, went into softare/services, and she uses hardware.... the boundaries are artifical...

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I"ve got my Fit Bit.

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we meet in the middle! :-)

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i bet you have some intersting dinnertime conversation.

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she uses all the wearables, and smart home devices, she can lay her hand on, at the other side of the vlaue chain!

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She is the opposite of what I am doing: she does local, working with dieticans, helping people to exercise, etc... improcing life style, losing weight, etc.

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Yes"..@hailey...industry has to focus on boosting consumer demand for products...we need free markets even for success of IoT...like any other industries.the growing monopoly in internet domain needs to be curbed
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@Cees, if i left my 11 yo out whil i went to the store, it would be nice to be able to see what she's up to !Add vieo and sign me up!

 

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It is funny, because my wife has a small lifestyle business

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Ye, many ideas: as we discussed, the combination of services, products and software will drive that

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The state was actually Oklahoma not ohio.
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Application by application...

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@Apek, as an economise to dyou have any ideas of how the industry should address that?

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I would say, Nest is an early example; we are working ourselves now specifically on elderly care, to be extended to child care

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You've got me excited about what's coming next in this technology curve.

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laws are temporary, the undercurrent of what technology enables is stronger, and the law will catch up...

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Sure..agree on that...IoT is great...but how if there is poor demand for products due to our economic woes? How will industry address that
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Great...thank you for coming by to chat with us. I hope you'll come gain..we've only just scratched the service on this topic.

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The kay  is Small Data, massive Small Data, that will become our fingerprints, or maybe even better our DNA print that we will leave everywhere, and that will help us to have others imporve the qulaity of our lives -- if we want to!

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@hailey-the law was passed to protect conventional utilities.
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it  will change the way we live our livves

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.... this new era will have a similar strong influence on us, as the smart phone in the past

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Never any last thoughts! Always open for more and new ideas: the real things is taht we are scratching the surface of what is going to be a new era...

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@tech4people: fully agree! commodization through standardization and seamless fitting into existing pattersn (smart phone, etc.)

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I"m lucky to live in CA--lots of sunshine and lots of support for environmental tech.

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... people will buy applications, that all of a sudden click together.... and can be interconnected..., and the smart home will emeerge as an instance of the IoT in our personal world

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We are at the 45 minute mark. Any last thoughts for us, Cees? What do you want the electronics and supply chain indusdtries to know about this market?

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@Tech4People i hadn't heard that but it doesn't suprise me. THe government always wants its piece.

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@cees-commoditization is key here.
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let's clarify -- nobody will buy a smart home, or an IoT, but...

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@tech4people: my friend, I met you when WiFi was not going anywhere... and you haven't changed!

 

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@hailey-most interesting. have u heard about the feed in mess in ohio?they plan to TAX consumers who have their own solar panels now.
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Unless ...the US also addresses it's economic problems..I really doubt how bright would be the future with poor demand for products ...any idea about the consumer demand for IoT
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Currently nodes are mor $30-50, but they are coming down

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Our calculation for the Smart home: 100 devices at $5-10 per node is about $500-$1000, the price of a smart phone, and it will go mainstream

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Yes, cerrect point, price elasticty... WiFi existed for about 5 years, until the standard got sorted out, and the price dropped below $100 per node

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@cees-hoping against hope.
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@Cees, i think  you are right. It's a big game of leap frog and we're never going to hit the finish line.

Security people have great job security.

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Let's realize, IoT is a buzzword of something that is happening anyhow.

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@Cees, that makes sense. I also think that wiht homes there are different questions; HOw will this affect resale, how will it impact our day to day lives.  And the price tag esems to be higher. We are about to put solar panels on our home. We looked at it four or five years ago and it was too expesnive. We would have to have shelled out $40,000 in cash. Now there are leasing options, and m ore.

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@hailey-what about those who choose to opt out of the whole internet era itself?
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GPS manipulation: everything can be manipulated...; even the genes of virusses... Safey, security, they are kind of rat races....; hopefully we have some time to enjoy things in the mean time!

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The next generation, who are digital natives, is really going to raise the expectations of what we could and should be able to do. They are going to expect big things.

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About the speed of acceptance: cars turn around every 4-6 years; homes turn around every 10-15 years. Cars are closed systems (all inclusive), homes are built incrementally...

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@cees-gps can also be manipulated comfortably today . especially as it becomes more and more common.
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Raiing my hand! :-) == But asking my 12 year old son if he can imagine life without WiFi he goes silent...

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Security is key, agreed -- as it was in the early days a key concern...

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@Cees, and I'm totally showing my age now. :) If you remember a time before Internet, raise your hand. Make me fee less old. :)

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Good point about the loud car alarm... it was not an effective solution; built in GPS is...

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The car example leads me to another question: why did smart technology take off so relatively quickly for cars and less for homes?

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About the plus and play question, a good one! If you are in gardening, and watering plants, etc... You needed a plumber to get something done (or at least 2 right hands). Howadays, everythings fits and clicks...

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@cees...but internet security is key to success of IoT
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I also remember the days when the loud car alarm was the thing to have...and now you rarely here them. It will be interesting to see what will fall by the wayside in this market as well.

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Todaay can't buy a caar without it...

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Remember the days that central door locking did not exist, or was an expensive accessory?

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@Cees, i think too about the pre-plug and play days when adding a printer to the system was a total "call the tecchy person" thing.

 

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Other example: smart cars...

 

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We are at the half hour mark so queue up your last questions.

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About the drone -- why usse a drone; what about throwing a brickk through the window, or taking someone at gun point... Every knife can used in many ways...

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One day it will be simple, and everyone has forgotten how confusing it was

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@hailey..regarding privacy..it is wellknown that even a hacker could fly a drone close to your house and hack into the system...
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In the future we will have forgotten all of this: WiFI is for content shaaring/disrtibution, Bluetooth is for weaarables (personal carrying around everywhere), ZigBee is for sense and control networking (eg the Smart Home)

 

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@Michael, LOL...stay skeptical, stay safe, I always say.

 

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great visual!

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I just saw a headline today - "Does de-identification really work?" I didn't want to click and find out

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The sstandards are messy indeed... firt there is proprietary masking as pseudo standard (Zwave, ANT+), then there is a battle between the open standards Bluetooth, WiFi, ZigBee, that reminds me of dogs trying to pee against as many trees as possible to claim territory...

 

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@Michael, and remember you heard it here first!

 

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Is small data able to compete and make good money
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On teh small data side, I am concerned about the privacy issues. Do you think we are ready to address those?

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I like that phrase

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2. frankly, our whol industry will leverage: from the big guys (Apple and Google) down to the installers in rural area -- WiFi is running, but that was the start and content, Big Data. 

But now Small Data is coming, Big Data is big, Small Daata is massive...

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Thanks for the first-hand perspective, Cees

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@hailey-the standards bit is messy for sure.
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1. time frame: we see it happening now -- the last few yeaars 90% of our sales was in the infra-tructure industry; today we see that number moving and going into end nodes as well (security, thermostats, etc.) -- not fast, but as clear percentaage of our overall growth

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@Cees, the only WiFiless bastion i found is the older hotels in Las Vegas... i was really put out when i discovered it to. WiFi has become a human right. :) (And thank you for that.)

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In my personal opinion, it's going to be a good couple of years, just given all the madness around providers and standards:  Z-WaveInsteonZigBee, Bluetooth, Revolv,  AllJoynXfinity Home Control, Qualcomm -- it seems hopelessly confusing to me 

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Two quesstions --

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How are we doing on the standards front? Do you see clear standards emerging? It seems like that will be an important element going forward.

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Today it is hard to find a hotel without WiFi, 10 years ago that was different

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Two questions for Cees Links:
1. What do you think the timeframe is for smart home adoption? I read an article by a Forrester analyst saying that conditions are ripe for uptake.

2. Whom do you think is going to leverage all these data points first and best? Commercial companies that are looking to grow profits? Analytics firms that want to justify cost-savings and greener operations, or government agencies that want to improve services for all constituents?

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Initially I/S is essential, when it is commoditized it means the industry has moved on

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Infrastructure will become less and less of an issue going ahead.
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Security, privacy, easy to install and maintain -- that are the key questions that are currently on the table -- and interfering with each other as well

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That's another magic triangle, i think: hardware, software, services. :)

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@ Hailey...hardware is technology enabler and software ads features..without hardware development....software cannot do much
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it  will not be hardware or software; currently these two are already merging with services -- all will be needed

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I think that's spot-on, Hailey

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@hailey-couldnt agree more. Wifi has made security an afterthought!
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it is alwaays hard to make money -- but the new innoations will come on top of the infra-structure that is currently building

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The overarching question: will hardware become less important and software more important?

 

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apps that will be innovative and leverage the infrasstructure

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thi is indeed big play -- but there will be many small players developing apps on top of thaat

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@Cees, what opportunities do you see the growth of these markets, Smart homes and IoT, making for the semiconductor industry? Will it encourage new innovation? Push sales? or will it go mainstream so quickly that it will be hard to make money?

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@ Hailey..thanks...there is a growing monopoly in Internet industry...and that would have to be dealt with to usher in free markets in IoT
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well, the big players will start collecting Small Data (sseonsor outputs) by the zillions, extract patterns, and be able to connect and advise...

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@Cees' WiFi is so easy now, that people completely forget security! :)

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the third phase is the integration, taht a motion snesor controls a thermostat, and not only a light

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What  needs to happen is the identification of a few leading applications (phase 2), and they are getting out there: security, Nest, etc.

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Bringing Apek's question to the top: While IoT is great....does anyone take into consideration the giant players in this industry? How much are chances of success for small businesses

 

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@ Hailey...computers can be faster but cannot outsmart humans...
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It's not always a breeze!

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we conveniently foorget...

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Remember, WiFi  today is a breezze, 10 years ago  it was agony...

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You are right, the industry  is in flux

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But seriously

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then you have a problem! :-) it won't start anymore soon!

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@Scott, there's been a big debate going on in the tech community, i don't know if you've seen it. But Ray Kurzeil, Google's director of engineering predicted that robots will be smarter than humans by 2029. it generated all sorts of conversation. what it comes down to, though, is waht does "smart" mean.

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Today....lot of internet traffic from social media platforms is used for marketing products to end users. This is misuse of the information by companies which form an internet monopoly today....how do we avoid IoT to avoid such misuse of personal information
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@Cees: In IoT, you're talking about the gathering of a lot of data. One, have people started to think about the privacy issues just yet, even though much of this opt-in at this point, and second, what security is out there to keep that information secure? It doesn't sound like this has been thought out just yet.

 

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the infra-structure is getting out there

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That's an understatement, Cees Links. I mean, my car is compatible with Homelink, but what if my house is Nest-dependent?

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At the same time, very practical progress is made. Most of the set-tops and gateways shipped today are equipped with WiFi and ZigBee, capable of creating smart systems in one go

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There are all kind of consortia -- actually, too many, in a way -- the industry is in a sort of flux and looking through an opaque glass into the future

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I love the idea of instrumenting my house and optimizing my life, especially for the safety features that could be phased in by putting rugged wearables on children...

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The iot remains massively overhyped.
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Absolutely, wearables are equally important! We are looking both at wearables as at sensor devices in the home as one collection of data generators -- together that will build the ssmart home

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Lol....guacamole and chips :)
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@Hailey: I think the scary part was not so much the IoT part as the cognitive learning part, which is what IBM has opened up with Watson. However, the two must converage at some point.

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@Michael, glad you could join us!

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(Also, hi, everyone!)

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I'm concerned about interoperability here - are there any consortia working on standards for all these component makers and middleware makers?

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@Apek, thaks for stopping by! Help yourself the guacamole and chips. Its in the virtual table to your left.

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I think even the product development is going to slowly also, as well as the understanding of the algoriths and systems required for this

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@Cees: That's very interesting considering that wearables -- which kind of relates to all this -- is first experimenting with personal health first. 

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@Scott...that movie brought up some interesting questions about smart technologies. iT was fascinating but a bit scary. :)

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@Cees, that eldercare example is a compelling one to me. I think that the applications that will exceed are ones that meet a real heartfelt need, rather than those people who ceate apps that let you do stuff becuase you can.

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While IoT is great....does anyone take into consideration the giant players in this industry? How much are chances of success for small businesses
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other exaample: sensors in the home sense unusual activties at unusual times -- alert!

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@hailey-the training of employees is happening though slowly today.
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life style systems can recongnize patterns aand identify aanomalies, and send warnings

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well, I missed that movie -- but let me explain an easy eample; in elderly care and assisted living, if something happens out of the ordinary, like the fridge does not open , and it is after 9AM -- maybe aan alert should be sent

 

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60 billion devices r mind blowingly a huge number!
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Tech4People, you didn't miss it! WE're glad to have you with us.

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I suspect we'll also run into the need for organizations to find people with new skillsets: programming, wireless, new kinds of supply chain skills, etc. That ramp up could take a lot of time

 

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@Cees: Can you go a little deeper about what you mean about 'lifestyle' at what that entails. Is it something like we saw in the recent movie 'Her' where everything is very tightly connected and can react to ther user's needs?

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I remember when it was "hell" to get WiFi sold in 2000, people were extremely sceptical -- and if you would have told me then, 2014: average 10 devices per household, I would not have believed it....

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Hi folks!sorry I m a little late..net connection patchy today.lol!
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about the large numbers:

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ned usser = end user :-)

 

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and avoiding that the compluexity exceeds the benefits

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stumbling blocks are appealing applications to the ned usser

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the real green field is life style

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What are the biggest stumbling blocks in this industry do you think?

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the not so green field is "security"

the greener field is "energy management", example: Nest

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only now you pay per aadvertiement instead of by subscription...

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and in the slip stream the modern operators of  this daay and age: Apple and Google

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(3) operators driving this market, as they see opportunities for new revenue streams

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@Cees, there have been a lot of big figures flying around about IoT and smart home.... it sounds like they might not be overblown.

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(2) smart phomes, so everyone has a display at hand

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(1) an open worldwide standard: ZigBee (= low-power WiFi)

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we have a few things in place now taht are key enablers

 

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I have a quick question to kick-off: In the the IoT world of the connect home, what is the greenfield right now? What part of the home is most ripe for connecting to the Internet. We have the example of Google and Nest, but what else?

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HI Scott, glad you could join us!

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@Cees' and it may be that 100 is even low! Is the electronics/semiconductor indsutry ready? What would you suggest would be a good path forward for the industry?

 

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60 billion devices...

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600 million homes connected to the internet

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Hi everyone.

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Let me share Cees' resume... or at leaset a bit of it:

Cees ["case"] Links is a pioneer of the wireless data industry, a visionary leader bringing the world of mobile computing and continuous networking together. Under his responsibility, the first wireless LANs were developed which ultimately became house-hold technology integrated into the PCs and notebooks we are all familiar with. He also pioneered the development of access points, home networking routers and hotspot base stations, all widely used today. In late 2004 Cees started with GreenPeak Technologies. GreenPeak is a fabless semiconductor company with a strong focus on wireless for ultra-low power sense and control networks for remote controls for consumer electronics like TVs and set-top boxes and applications like security and home automation. Cees' vision is to "build a smarter world" by developing a communications platform between devices sensing and enabling us to control our lives.

 

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We estimate 100 devices per household in 10  years from now

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Yes, we are -- we have not seen it yet...

 

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As a starting point, lets talk about where we are with smart home technology. Would you say we are still in early adoption, Cees?

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Tastes good! :-)

 

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Welcome, Cees, good to have you here! And Mark and Jacob. Welcome. Pull up a chair and help yourself to some virtual guacamole!

 

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Cees Links here--

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Smart home- a new domain where IoT can play a vital role
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Another few minutes to start this interesting section
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Good afternoon everyone
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Hi Hailey
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Mark Shapiro, tech evangelist, has arrived

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As you arrive, please introduce yourself so we can offer words of welcome, and offer you a seat as well as a bit of EBN's famous virtual guacamole and chips.

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Questions, theories, ideas, real world experiences and even friendly rants are welcome here.

 

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Second, if you have problems posting, we suggest trying a different browser.  IE9 is a popular choice, but sometimes find Firefox, Chrome, or Safari work better.

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This will be a fun, fast, and friendly conversation, so please do not hold back with your comments or questions.  There are no dumb questions and we value everyone's point of view.

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First, please make a copy of your post before hitting the "post" button – just in case.  If the system "eats" one of your carefully crafted thoughts, please hit "Ctrl-Z" to recover it

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We should be getting started at the top of the hour, as soon as our guests arrive.  First, though, there are two housekeeping notes:

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