This dialogue occurred on Monday, June 23, at 1:00 p.m. EDT.
As much as we talk about big data, "little data" (all those bits and bytes generated by smart appliances and technologies) are also going to change the industry. We've invited Cees Links, founder and CEO of fabless semiconductor company GreenPeak Technologies and a pioneer of the wireless data industry, to talk about how the evolution of smart home data communications and the Internet of Things (IoT) is going to impact the electronics industry.
Yes"..@hailey...industry has to focus on boosting consumer demand for products...we need free markets even for success of IoT...like any other industries.the growing monopoly in internet domain needs to be curbed
The kay is Small Data, massive Small Data, that will become our fingerprints, or maybe even better our DNA print that we will leave everywhere, and that will help us to have others imporve the qulaity of our lives -- if we want to!
@Cees, that makes sense. I also think that wiht homes there are different questions; HOw will this affect resale, how will it impact our day to day lives. And the price tag esems to be higher. We are about to put solar panels on our home. We looked at it four or five years ago and it was too expesnive. We would have to have shelled out $40,000 in cash. Now there are leasing options, and m ore.
About the plus and play question, a good one! If you are in gardening, and watering plants, etc... You needed a plumber to get something done (or at least 2 right hands). Howadays, everythings fits and clicks...
In the future we will have forgotten all of this: WiFI is for content shaaring/disrtibution, Bluetooth is for weaarables (personal carrying around everywhere), ZigBee is for sense and control networking (eg the Smart Home)
The sstandards are messy indeed... firt there is proprietary masking as pseudo standard (Zwave, ANT+), then there is a battle between the open standards Bluetooth, WiFi, ZigBee, that reminds me of dogs trying to pee against as many trees as possible to claim territory...
1. time frame: we see it happening now -- the last few yeaars 90% of our sales was in the infra-tructure industry; today we see that number moving and going into end nodes as well (security, thermostats, etc.) -- not fast, but as clear percentaage of our overall growth
Two questions for Cees Links: 1. What do you think the timeframe is for smart home adoption? I read an article by a Forrester analyst saying that conditions are ripe for uptake.
2. Whom do you think is going to leverage all these data points first and best? Commercial companies that are looking to grow profits? Analytics firms that want to justify cost-savings and greener operations, or government agencies that want to improve services for all constituents?
@Cees, what opportunities do you see the growth of these markets, Smart homes and IoT, making for the semiconductor industry? Will it encourage new innovation? Push sales? or will it go mainstream so quickly that it will be hard to make money?
@Scott, there's been a big debate going on in the tech community, i don't know if you've seen it. But Ray Kurzeil, Google's director of engineering predicted that robots will be smarter than humans by 2029. it generated all sorts of conversation. what it comes down to, though, is waht does "smart" mean.
Today....lot of internet traffic from social media platforms is used for marketing products to end users. This is misuse of the information by companies which form an internet monopoly today....how do we avoid IoT to avoid such misuse of personal information
@Cees: In IoT, you're talking about the gathering of a lot of data. One, have people started to think about the privacy issues just yet, even though much of this opt-in at this point, and second, what security is out there to keep that information secure? It doesn't sound like this has been thought out just yet.
@Cees, that eldercare example is a compelling one to me. I think that the applications that will exceed are ones that meet a real heartfelt need, rather than those people who ceate apps that let you do stuff becuase you can.
well, I missed that movie -- but let me explain an easy eample; in elderly care and assisted living, if something happens out of the ordinary, like the fridge does not open , and it is after 9AM -- maybe aan alert should be sent
@Cees: Can you go a little deeper about what you mean about 'lifestyle' at what that entails. Is it something like we saw in the recent movie 'Her' where everything is very tightly connected and can react to ther user's needs?
I have a quick question to kick-off: In the the IoT world of the connect home, what is the greenfield right now? What part of the home is most ripe for connecting to the Internet. We have the example of Google and Nest, but what else?
Let me share Cees' resume... or at leaset a bit of it:
Cees ["case"] Links is a pioneer of the wireless data industry, a visionary leader bringing the world of mobile computing and continuous networking together. Under his responsibility, the first wireless LANs were developed which ultimately became house-hold technology integrated into the PCs and notebooks we are all familiar with. He also pioneered the development of access points, home networking routers and hotspot base stations, all widely used today. In late 2004 Cees started with GreenPeak Technologies. GreenPeak is a fabless semiconductor company with a strong focus on wireless for ultra-low power sense and control networks for remote controls for consumer electronics like TVs and set-top boxes and applications like security and home automation. Cees' vision is to "build a smarter world" by developing a communications platform between devices sensing and enabling us to control our lives.
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