SAN DIEGO, Calif. -- Qualcomm Incorporated (Nasdaq: QCOM) today announced that OEMs and ISVs will now be able to program their own audio and video codecs using optimized processors and hardware on select versions of Qualcomm's Mobile Station Modem™ (MSM™) chipsets through the new Qualcomm Developer Network DSP Access Program. This allows OEMs to better differentiate their smartphone and tablet devices by augmenting or modifying the Snapdragon™ platform's multimedia suite with their own features or procure differentiated features directly from ISVs.
Both OEMs and ISVs can optimize the features and performance of their multimedia software for execution on Qualcomm chipset audio-video acceleration hardware. Qualcomm will offer software development tools that the OEM or ISV can utilize to compile (C/C++) or hand-code (assembly) their proprietary algorithms on Qualcomm's optimized audio-video processor architectures. These tools are provided with training and support documentation to assist OEMs and ISVs with their audio/video programming on supported chipsets. Additional details on the Qualcomm Developer Network DSP Access Program are available on the Qualcomm Developer Network (http://developer.qualcomm.com/multimedia).
"Our customers and developers can increase the differentiation of their products on select Qualcomm chipsets by offering new and unique multimedia features and/or customization of the priority and concurrency of their multimedia features," said Steven Brightfield, director of product management at Qualcomm CDMA Technologies. "Access to our audio and video acceleration hardware enables OEMs and ISVs to give end users access to a wider range of multimedia content and a richer multimedia experience on their mobile devices."
The Qualcomm chipsets that will be supported via tools and documentation as part of the Qualcomm Developer Network DSP Access Program are the MSM8x60™, MSM8960™, MSM8270™, MSM8x55™, MSM7x27™ and MSM7x30™. For additional information and inquiries on access to programming tools and hardware documentation for the multimedia acceleration subsystems on these chipsets please inquire on the Qualcomm Developer Network (http://developer.qualcomm.com/multimedia).
Qualcomm Inc. (Nasdaq: QCOM)
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.