I am one of those people that had cheered Apple on the "great product" chant. But now I seem to agree with the fact that it has to be combined with keeping up the public image to enhance the product and keep the mometum of success high!
THere's a bussines relationship between APPLE & FOXCONN, if the manufacturing site jeopardize customer deliveries, brand recognition, brand promise, even worst... the revenue, of course there's going to be consecuences, and the manufacturing site will be accountable for damaging the reputation of APPLE, is up to Apple of they do it at short or long time, but Foxconn will be replaced.
@Clairvoyant, You may be surprised how the eventual drip, drip, drip, drip, drip of water can wear away stone. Apple has spent so much building up itself on the product side it doesn't seem to realize the public image is much more than just a great product. So, this incident may not hurt Apple. What about the next ones combined with the previous events?
This isn't even the first time Apple has dealt with Foxconn issues. I don't think it'll really hurt Apple even in the short-term.
Foxconn needs Apple more than Apple needs Foxconn and Apple obviously has some level of mastery when it comes to their supply chain management, so I am not concerned whatsoever.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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