DUBLIN -- Research and Markets has announced the addition of the "Tablet and E-Reader Market Analysis: E-Readers Make Way for Tablets as Worldwide Shipments Take Off" report to their offering.
As the second half of 2011 approaches, major consumer electronics companies like Samsung, Motorola, BlackBerry, LG, and HTC have launched tablets; and this increased competition is driving tablet prices down, helping to fuel tablet adoption. However, the growing popularity of tablets is leaving many to question the viability of the e-reader market's sustainability. A few of the questions In-Stat's latest research strives to answer are:
What factors are driving tablet shipments to outpace e-reader shipments by the end of this year?
Will there be continued demand for e-readers? Why or why not?
How can e-reader OEMs demonstrate to current and future tablet owners that e-readers still offer a valuable experience?
Many predicted the demise of the e-reader market when Apple launched the iPad, igniting the tablet market frenzy. While the tablet market's growth has had some impact on expected e-reader shipments worldwide, the two devices are inherently different. Each device segment targets a different type of consumer. Standalone e-readers target avid readers to whom the reading experience is central, while tablets are targeted towards those consumers who prefer a richer multimedia consumption experience. New research by In-Stat is forecasting that the combined semiconductor opportunity for tablets and e-readers will approach $16 billion by 2015.
Additional market and survey data findings include:
In 2012, over 15 million e-readers will ship in the US.
Over 60% of future tablet purchasers plan to buy a tablet equipped with both Wi-Fi and 3G connectivity By 2015, 15% of all tablet shipments are expected to go into business markets.
The market for tablet and e-reader will continue and we can expect more in this market as they are still spreading around the globe. In the future we can see tablets in the hands of people instead of mobile to communicate.
The demand for "fully loaded" mobile device is driven by enormous information on the web. Without one in hand, people just feel they are a couple of decades behind in learning what's going on out there. The boom of tablet devices will keep intensifying for quite some time as our life become more web oriented.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.