Apple showed up as "one of the most-improved brands last month, as measured by YouGov's BrandIndex, its slick new iPhone 5 rollout trumping its map app trouble," as reported in Apple Unscathed by Map Flap
@Wale: I appreciate your objectivity. :-) My take on it is, anyone willing to sleep on the street to get an iPhone 5 isn't going to worry about the map app. Then again, if the iPhone 5 sends them to the wrong location to buy the iPhone 6, you might get some backlash
>>In the longer-term Apple will improve its mapping software and with observations from users find ways to make it more competitive against Google Maps<<.
Interesting move by Apple though, hardly could any of Google's rivals beats it in this aspect ( mapping software). Yes Apple's capability can never be undermined, it could come up with a close algorithm to Google's later on, i bet you this crown belongs to Google - software technology.
Apple wanted to advance its own Apple Maps offering and deal a decisive blow to Google Maps. It's only succeeded in increasing visibility for Google Maps and has given users reasons to value its rivals offerings even more.
That's the short-term results. In the longer-term Apple will improve its mapping software and with observations from users find ways to make it more competitive against Google Maps. Today, this was a blunder but it's one the company can and will correct.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.