Apple wanted to advance its own Apple Maps offering and deal a decisive blow to Google Maps. It's only succeeded in increasing visibility for Google Maps and has given users reasons to value its rivals offerings even more.
That's the short-term results. In the longer-term Apple will improve its mapping software and with observations from users find ways to make it more competitive against Google Maps. Today, this was a blunder but it's one the company can and will correct.
>>In the longer-term Apple will improve its mapping software and with observations from users find ways to make it more competitive against Google Maps<<.
Interesting move by Apple though, hardly could any of Google's rivals beats it in this aspect ( mapping software). Yes Apple's capability can never be undermined, it could come up with a close algorithm to Google's later on, i bet you this crown belongs to Google - software technology.
"In the longer-term Apple will improve its mapping software and with observations from users find ways to make it more competitive against Google Maps. Today, this was a blunder but it's one the company can and will correct."
Definitely! This has been only a stone on the path, one than can easily be removed, fixed, to make the path smooth again. I believe every enterprise on the planet has gone through some trouble, at some point. Apple is not the exception.
Many other manufacturers have had issues when launching something new. This time is Apple, and the noise is as big as the company. That's all.
Many people have reported not having probleming with the Maps app.
"In the longer-term Apple will improve its mapping software and with observations from users find ways to make it more competitive against Google Maps. " Your point of view is correct in a long term plan but Apple does not have much time .....
@Nemos on that I read elsewhere that Apple was aware of the problems with the maps but did not want to delay shipment of iOS 6. The maps were already integrated into the system, so fixing them would have been working from scratch. They preferred to just get it out to their waiting fans.
I agree with you but wouldn't this impacts negatively on Apple's followership base considering the usefulness and importance of mapping software especially for nagivation and tracking by some.
Apple followers are not the ones obsessed with the Maps app. The Maps app has not presented any problem for many. Apple's followership will not be affected. The ones who are not happy are the ones in Wall Street, though.
@Wale: I appreciate your objectivity. :-) My take on it is, anyone willing to sleep on the street to get an iPhone 5 isn't going to worry about the map app. Then again, if the iPhone 5 sends them to the wrong location to buy the iPhone 6, you might get some backlash
Apple showed up as "one of the most-improved brands last month, as measured by YouGov's BrandIndex, its slick new iPhone 5 rollout trumping its map app trouble," as reported in Apple Unscathed by Map Flap
"Then again, if the iPhone 5 sends them to the wrong location to buy the iPhone 6, you might get some backlash"
By then, no one buying the iPhone 6 will care about Maps in the iPhone 5. And most likely, someone spending the night at the door of an Apple Store doesn't need a map to know how to get there either. :)
An adage says - Good things only exist in the minds of those who valued them. If such software really important to you, i am sure you go to where to get it.
I'll go with Bolaji's concept: at some point, the devices won't even need humans. So sleeping on the street (at least in front of Apples Stores) will be replaced by....? (Other than Star-Trek-like teleportation, I can't think of the next level, but give me time :-)
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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