its no news as to how much people connect on these social networking sites. What is marketting all about if not getting your goods to your customers and what better market than where millions from around the world meet every day.
Social networking sites are a must for businesses who want to get to their customers "at home"
I'll throw this in the mix. I first saw it linked on a blog post by Sherry Gordon at Value Chain Group, who got it from someone at Silicon Laboratories (In Twitter speak, it would go something like this: RT @SherryGordon RT @guyfromsiliconlaboraties funny supply chain video).
Barbara, Even people who deal with back-end items related to supply chain, demand and supply, forecasting, procurement, production and other boring stuff end customers don't care about as long as they get their products on schedule and at the right price know they can't take life too seriously. You can use social media to educate, entertain and inform your customers and suppliers. Kinaxis has been doing this with its series of video clips on the supply chain. Here are a couple of clips I dug up for EBN readers. enjoy it.
I'll admit I've been skeptical about the whole social networking thing as it pertains to business. This was really eye-opening and I'm happy to admit I can be persuaded otherwise. Business is a serious...well, business. If we can find a better balance of levity while getting a message through then I say go for it!
I saw the video. For a moment I was thinking what kind of website I am in.Then at the bottom left corner I could go to TTI. Its really funny. But i guess they must have been bored of regular stuff so may be to add a little joke. On the other hand social networking sites are really doing great to reach to many people. How electronics makes use of this is up to them. But surely there is a business perspective there.
can anyone think of any other examples of humor in the industry? (preferably intentional humor as opposed to us just laughing at someone for being stupid!)
this blog struck a chord with me. It's very unsual to find a tech company with a marketing vp with the ...er... courage to incorporate humor in its branding - and yet more unusual to find a way to do it using social media! I wish more companies would follow their lead! thanks for the link, too
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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