Thanks for your feedback. I've always been of two minds on the adage that "there's no such thing as bad publicity." We've all seen the wrong thing go viral, but that's a function of what you as a person or a company posts online. If you can get your name out there in a responsible manner, it might influence a potential customer next time they have to choose among brands.
I think social networking can be used productively. As long as you can catch the eyes and ears of your target market, it is no different than a print or radio advertisement. It is just a more direct and simpler medium to disseminate your business value propositions. If done right, you can keep good customers and bring new ones on-board.
But then there is another angle to social networking sites also. One has to be careful because what ever is said there is in light sense. Imagine people doing lawsuits for something said or done there. I guess when companies wants to get into this seriously they may want to increase filters and add up securities.
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