Talk of good marketing strategies! The PR propaganda has been the fuel for the proverbial Apple product 'fire", but it is the lack of news worthy topics for the press that has helped in spreading the news of Apple's products and maintained the hype. I give Apple credit for the promotional content of their advitisement which continues to keep the consumers in line for Apple products as well as their great customer services that mantains the hype and keeps people talking in positive terms.
That is what good marketing is about regradless of the quality of the products!
I completely agree with you Apple always maintains high level secrecy their PR's are so strong companies should not state if they have developed any components and also the technology should not be leaked for a minimum period of 3 yrs. next everythin depends on strategy especially steve jobs has been created a wonderful strategies for all his products. A combination of engineering and sales is the best combination in order to bring a great revolution in the company hence its must to utilise the resources in the right way to come out with unique ideas.
Lets just say: so far I have had an interesting life...... usually I get to define my own role , as a result my resume does not fit clearly within a normal management/ company hierarchy, employment is by word of mouth/ head hunter.
We can say with 100% certainty that:
1. i am not and never can be a sales person.
2. There are never enough hours in a day to learn something new.
Pocharle, If you had that type of information on Apple you could write a best seller of amazing proportion. Business schools are dying to teach a wide range of subjects on Apple's management and marketing strategies; engineering schools would love to find out how they merge technical design with product aesthetics; branding specialists will fill the room if an Apple executive agreed to host a panel on product packaging; supply chain and procurement managers at even rival OEMs will gladly spend a year on sabbatical at Apple learning about the company's supplier and contractor management policy; and I bet a Steve Jobs speaking engagement will sell out even at $50k a pop were the Apple CEO to offer it as a fundraiser during which he would talk about his 10-year vision for Apple.
Should I go on? Apple is a mystery, no doubt. We would all like to unwrap it but then the mystic will end, wouldn't it? Let Apple be Apple, at least for now. It's aura will eventually fade and then the industry will get its chance to unmask what I suspect is a complex but not-so magical organization led only by just another talented but also flawed individual.
I think that's all part of the mystique of their product lines. I'd just like to have a little of the savvy-ness that they mustered up in the beginning of the wave (say the iPod). Before the campaigns started and the $$ came flooding in, what were those product management meetings like? What did they brainstorm & discuss?
Pocharle, there's a veil of secrecy in everything Apple does. The PR folks rarely talk with the press, yet they seed the news, produce great promotional content, and offer great customer services, which keeps people talking in a positive buzz.
Parser, thanks for reminding me the design cycle is much longer for hardware compared with software and Web services. Google and other companies focused on building advertising platforms on the Web turn products around in months. The products are not less complicated to design. They just don't require the raw materials and all the extra shipping and supply chain management. Though those that support online advertising have begun to look at supply chain best practices to manage the flow of ad inventory.
I completely agree with you on the sales + engineers mix. It almost never works out well. One is about results, the other is about solutions.
But the Apple model is amazing. I only wish Big Steve would reveal how his marketing folks go about building all the hype and ra-ra about their products. Then once the crowd is on the bandwagon, they refuse to jump off.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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