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DennisQ
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Supply Network Guru
A Tricky Issue
DennisQ   12/28/2010 5:35:06 PM
NO RATINGS

Frankly, I'm not too surprised by the results of this survey. In fact, I think the 19% response for sustainability as a top priority seems perhaps a little bit too high.

I think the "nice to do but not an imperative" and the "if it's cheaper and more efficient" responses are fairly common opinions though, I think that's generally how I feel.

Don't get me wrong; I do agree that sustainability should be a higher priority. But at the end of the day, you need to make good business decisions.

That said, I do believe that sustainability is more important in other industries, outside of high-tech: my philosophy would be very different if I was working in commercial fishing, for example.

Also, I think many people (including myself) don't consider sustainability if the availability of the materials will not be threatened within our lifetimes. If I were manufacturing something that contained, say, a REE that was generally thought to have only another 50 years of supply left, I probably wouldn't really worry too much about potentially using up all of that resource because I'd be retired by the time availability became an issue (and of course it would be very unlikely that we'd manufacture the same electronics product for 50 years anyhow).

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