Hello Matteo: I have an ad agency exec who has this question:
"SO--will this finally collect and merge IP addresses from one screen to the other (IE: mobile device to computer)? If so, then this will dramatically revolutionize the attribution of mobile advertising--allowing us to tie together ads someone sees on their mobile device to actions they take on their computer. Please say yes."
Thanks for all posts, questions and opinion. In the following I will trying to summarize some answers and opinions more, at least from my point of view.
v4/v6 interworking: several methods and implementations are available right now and feedback from users are quite positive. Gogo6 for example provides full solutions to test and feel that interworks
security: v6 brings automatically secure mechanism and it doesn't need EXTERNAL boxes to support vpn, encryption and other algorithm deployed within current v4 architecture
v4 under v6: NAT64 implementations (and its reverse) and overlays are providing exactly those features
deployment: as from your posts, I am with you; transition requires right knowledge and time plan but...it requires also to start in facing the event because of v4 address range will be away in some weeks
ads: yes, v6 as "internet of things" maybe will bring consistent impacts on ads then huge business for that market in case advertisers will be in condition to mix features such as multicasting, peering and sensoring to improve their platforms
seamless: it is a topic similar to ads (Internet "of things" all integrated directly to IPstack) potential market is "tremendous" in terms of features to deploy and revenues to achieve; green, home control, services to citizens and so on could play as main drivers
Benefits for ads from v6 impact are a lot. Ads are quite static, for example right now box advertisment from the website Laurie reported, is promoting gasoline, but I am not a user interested in the topic and I don't have any possibility to watch something different inside the box. Ads quite usually are one-way.
As the article reported main purpose of v6 is to allow a real chain between real world an communication. Internet-v6 is becoming "Internet of things" in the sense of real events all in one integrated with IPstack.
Then, holding same example from Matteo's article, v6 could allow users to receive ads just in time based on weather condition and so. At the time of strong weather condition in US for example, does anynone receive ads on his mobile regarding accomodation promotions, hot drink promotions, emergency services? Or is anyone in condition to share within users community in real time and in peering manner ads suitable for him while a streaming is coming?
IPv6 brings mobileIP, peering and multicast (instead of broadcast, there's huge difference!) and these features (and others more) could improve a lot advertisers world. @ Laurie: sorry for general examples (but we believe they are quite clear), our understanding is to be fair and keep "netiquette", for that we didn't mention our own platform/services in pilot.
We have heard about IPV6 for such a long time and now it seems IPV4 is still at large. The use of private network (i.e. go to internet via NAT) is widespread nowadays. Isn't it less secure with IPV6 when your computer is exposed directly to the internet?
I&E - thanks for directing me to the video. How would advertisers use this? Can you provide an example? Much appreciated. I can see how brands may use this, but do you have an application for advertisers? How would advertisers take advantage of this in search applications?
I've been told by the Internet Society and Google there will be an extra cost for those companies that don't upgrade to IPv6. Google makes the majority of its revenue and profit on online advertising, from traditional computers to IPTV and mobile. What influence will IPv6 have on online advertising?
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.