Ford i hope you would have implemented all these technology marketing strategies, anyway a useful articel with full insight into effective marketing. Any company will be successfull when they promoto their products in a effective manner. You made a interesting point about the public relations in corporate world, where most of the companies aware it. And also parternship between the companies helps to increase the revenue and also in terms of technology.
In my opinion , the buying decisions in any company for any technology are not based upon how advanced or innovative the technology is. But these decisions are based upon what solution the technology offers to my problems. Hence it helps when the technolgy is marketed as a solution. Such approach gets more acceptance at corporate level and it becomes easier for the technocal guys to convince their management for the budget sanctions
Partnerships plays an important role to promote the products effectively.Partnership is to drive market share or revenues by strengthening one or more of the elements of a marketing mix – be it price, distribution, promotion, branding, awareness, or technology/product.
Great tips for effective marketing! Thanks for highlighting these smart marketing strategies. Partnership and Collaboration with customers is part of the PR needed to promote technology marketing.
Emerging companies that recognize the need to pool resources with established and recognized companies by developing symbiotic partnership to leverage both internal growth and external visibilty are bound to excel.
A good article discussing about the importance of people relationships that actually help the companies to grow. Cooperating with other companies plays an important role to promote the products effectively. It is crucial for different sub systems vendors to actually show their applications in well integrated and purposeful way. This will help in reaching the customers in faster manner.
Thanks Ford for such a good article and sharing your experience and thought with us. I find the section 'partying with the big guys' quite interesting as i did not know that PR can have a hugh impact in promoting hardcore technology. Another section that caught my attention was the 'culture clash' which emphasize to have a leader and folower even in co-op.
In the struggle find and engage customers, one of the greatest challenges for many small and medium-size brands is gaining awareness and credibility. Even some well recognized brands occasionally suffer from credibility problems or find that some of their products and services aren't adequately known. Teaming can overcome challenges for businesses at nearly every development stage.
Really good article! One of the biggest concerns for tech companies remains risk management, and the kind of cooperative agreements described here spread the risk. It's kinda like splitting the bill at dinner--divide it evenly over everyone, or weigh it toward the family of four vs the family of two. Either way, no one party gets stuck with the entire tab.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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