@Adeniji, i strongly agreed with you on that. Acer may find it difficult to compete well but fact remains that it will get going. Motivation is what gets you stated, habit that keeps you going.
Global population getting near 7billion, and more people are more fascinated with technologies and modern gadgets - Acer has already made a portion for its products in world market, with already established fanbase. I think this will set to continue with its tablet computer launching.
I think Acer put (all/most/some) of its eggs in the netbook industry, which IMHO had a lot of potential until... well... the iPad came along and the whole tablet wave came along.
Do I think the netbook industry has room to exist? umm... I really haven't made my mind. It probably has a very limited room for people that really, really need a keyboard but how else can it differentiate them from tablets?
If they think Premium, ther're going to have an uphill battle specifically due to the point you mentioned regarding Acer being known as the 'cheap brand'.
Imagine the marketing and product superiority they will have to exude in order to get consumers to break the old perception and now see them as a real player (ie. competing with the Apple's & Samsung's of the world).
Acer unfortunately suffers from being a brand that is more closely associated with low-cost laptops than with the premium devices required to significantly expand its profit margins. They also dropped the ball by lacking vision and innovation and have allowed other companies, like Apple, to secure themselves in the tablet pc market.
The new CEO of Acer will have to be someone willing to think outisde the box by creating a high-end line of products and strategically placing itself at the front of the line with the next big "fad" in computer technology.
Thanks a lot for this informative article Nicole. Great job!!
Probably Acer should follow others by strategize acquisitions as well as driving more innovation. As a consumer we can't really see what make Acer computer different from other brands still.
Well sometimes, a certain kind of change needs totally new leadership, not because the old are bad, but a change is just needed.
Maybe a change in business strategy, maybe a new marketting strategy, but i don't think their lack of diversity is their problem
How diverse is Apple's product range? If we think apple, we can only think iPAD, iPOD, iPHONE and that is pratically all they have, appart from numerous accesories which work with these three.
Acer just needs to find its place and dominate it, whatever it is.
You are right in pointing out that the key to competition is innovation. You can't just win on lowering prices. With regard to tablets, where Acer says it wants to be a contender, it's obvious that the company didn't produce a tablet fast enough. When their tablet comes out later in the year, we will see what their sales are like.
Thanks for reading my article, and for your thoughts on Acer.
"eMachines, and Gateway brands should be eliminated completely: I really don't feel they have that much value at this point; they're all brands I associate with sub-par 90's desktops."
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