It looks like Acer is behind on the market because its top level management did not share a succinct clear vision. Things come to a screeching halt when there is different strategic opinions running the company. Perhaps the CEO stepping down in the first step in recovery.
If Acer is still trying to figure out their directions, tablets that are meant to compete with the iPAD are not the way to go. I doubt that they will gain momentum since they are so far behind. I agree that they need to develop a new strategy and not just try to compete in the existing markets in which they do not even currently participate.
If you are right, and Acer should not even consider developing tablets to compete with Apple, then why was Lanci fired in the first place.Acer has already said that it is getting into the tablet market precisely to compete with Apple, and it seems that the company was not pleased with Lanci's lack of planning with regard to a tablet strategy. This brings me to my next point which is why are you so optimistic about Acer?I think that the tablet market is one possible area of revenue generation, but Acer needs to develop other areas of business and enter different markets such as software and services etc.That’s what HP and Dell have been doing.
By the way, your thoughts are definitely worth more than two cents.
@The Source, actually I disagree with you somewhat on your opinion that, "The next Acer CEO has to be brilliant at reading the consumer market and satisfying their tech needs" and that "Acer has a tough road ahead."
Acer does indeed need to have a CEO brilliant at reading the consumer market and satisfying their lust for new gadgets and they do have a tough road ahead... if they intend on competing with Apple.
But I'm of the opinion that they do not need and indeed should not even attempt to compete with Apple: first of all, they'll never beat Apple at their own game, and second of all, it doesn't really make any sense to even pursue such a path. In my opinion trying to go heads-up with Apple would be dumbest possible strategy to pursue, actually. They don't need to worry about trying to make a better tablet than Apple, at all.
What Acer needs to do is focus on what they do best, which is providing quality laptops, netbooks, and desktops in the low-to-mid-range price points. The casual/non-techie-type market is huge, and this is exactly where Acer needs to continue to focus.
Their target audience is not techies and gadget lovers. It's people who just want a cheap computer that works well.
Acer didn't get to be number 2 by selling to people like us.
I’m happy that you are optimistic about Acer’s future.Remember, Apple had to invent a new line of products, but then it has Steve Jobs at the helm.The next Acer CEO has to be brilliant at reading theconsumer market and satisfying their tech needs.By the way, today’s news is that Consumer Reports ranked Apple's iPad 2 the best tablet on the market.Acer has a tough road ahead.
To you and Adeniji Kayode, thanks for your comments.
I agree that Acer's strategy leaves much to be desired. And from a branding standpoint, I think the Packard Bell, eMachines, and Gateway brands should be eliminated completely: I really don't feel they have that much value at this point; they're all brands I associate with sub-par 90's desktops.
I think Acer makes a solid laptop and they've fairly well in that space. I think their tablets are doomed and they would have been better off sitting out and focusing on improving their existing offerings. Now maybe as a compromise they could have marketed a netbook with a removable "tablet" screen or something, but I believe they have no chance of competing with "me too" products in an already crowded tablet market.
However, despite all the issues, I am optimistic: they're still in second place and perhaps a shake-up and some new leadership and direction is exactly what the company needs right now.
This is a crucial time for Acer, but I'm rooting for them. I hope things work out, because otherwise they'll be swallowed up by Dell or HP much like they absorbed Packard Bell, eMachines, and Gateway.
Its too early to expect the end of PC and PC will still be around for a much pretty time but then with the introduction of the tablets, we should expect a drop in sales for PC. I feel the tablets still can not yet satisfy us yet without having a PC along side with them. Time will make a difference between PC and Tablets
Certainly, Acer’s weaker PC sales in European and the U.S. at the end of last year do indicate that tablet sales had a negative effect on Acer’s PC sales, but it might be too extreme to say that this is the beginning of the end of PCs. In the next 18 months, when more tablets come onto the market, we’ll get a better picture of how strong the PC market is as it faces greater competition from newly introduced tablets.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.