@Adeniji, i strongly agreed with you on that. Acer may find it difficult to compete well but fact remains that it will get going. Motivation is what gets you stated, habit that keeps you going.
Global population getting near 7billion, and more people are more fascinated with technologies and modern gadgets - Acer has already made a portion for its products in world market, with already established fanbase. I think this will set to continue with its tablet computer launching.
I think Acer put (all/most/some) of its eggs in the netbook industry, which IMHO had a lot of potential until... well... the iPad came along and the whole tablet wave came along.
Do I think the netbook industry has room to exist? umm... I really haven't made my mind. It probably has a very limited room for people that really, really need a keyboard but how else can it differentiate them from tablets?
If they think Premium, ther're going to have an uphill battle specifically due to the point you mentioned regarding Acer being known as the 'cheap brand'.
Imagine the marketing and product superiority they will have to exude in order to get consumers to break the old perception and now see them as a real player (ie. competing with the Apple's & Samsung's of the world).
Acer unfortunately suffers from being a brand that is more closely associated with low-cost laptops than with the premium devices required to significantly expand its profit margins. They also dropped the ball by lacking vision and innovation and have allowed other companies, like Apple, to secure themselves in the tablet pc market.
The new CEO of Acer will have to be someone willing to think outisde the box by creating a high-end line of products and strategically placing itself at the front of the line with the next big "fad" in computer technology.
Thanks a lot for this informative article Nicole. Great job!!
You are right in pointing out that the key to competition is innovation. You can't just win on lowering prices. With regard to tablets, where Acer says it wants to be a contender, it's obvious that the company didn't produce a tablet fast enough. When their tablet comes out later in the year, we will see what their sales are like.
Thanks for reading my article, and for your thoughts on Acer.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.