Well, it's not a BAD idea by any means -- at least they're trying something -- and I do think it'll help encourage development, but will this have any noticable effect on the larger mobile world? I really, really don't think so.
When it comes to apps, there are a couple of sure-fire things you can do that'll help: and Windows Phone 7 just did one of those things the other day when they got Rovio to port "Angry Birds" to it! And that's obviously good news for Nokia as a whole.
Anyhow, like I said, this is nice... but it won't change the Series 40 market share in any significant way. And in case anyone is curious, here's the Create for Millions Contest Web Site.
Susan, it’s another way of advertisements for the company and new product Series 40. I think so because any application development contest can target the youngster’s tech community. It has 2 advantages, primarily by make sure of their participation with creative apps and secondly news can easily spread among such community for a wide debate. Mainly most of the smart phones or tablets are using by peoples in age range of 20-45 and they hardly like to regain their market share through such releases.
I believe the market for mobile apps is dominated by the Apple and Blackberry platforms. It is interesting to see this Nokia effort to try and gain some traction and become a competitor in the apps industry. It is a good idea to hold this competition as the company may gain valid and worthy business strategies and designs essentially for free. Overall, I think Nokia's plans will not dramatically impact the mobile world as some drastic changes would need to be made if Nokia is to compete with the iPhone and Blackberry businesses.
Is the contest for the Symbian platform? Then i do not think it as a smart move. Nokia has already abandoned Symbian with giving all the work to Accenture.
I am very curious to see how this contest will develop and what results we are going to see in just about less than three months. We have to recognize that as a marketing campaign is an interesting one. As I mentioned in the article, all the developers who are serious about enetering the contest most likely will buy one of the Series 40 phones. As we have seen, the prices are very affordable. For anyone willing to win the big prize it is a very little investment.
Now, if this is going to have any noticeable effect in the larger mobile world it is yet to be seen. At least it will put Nokia on the map again.
I also included the link to Create for Millions, maybe you haven't noticed it?
You have a good point with the target group. I believe the app contest is going to lure many young developers, as you well noticed, and I also believe these young developers are going to purchase a Series 40 phone and spread the word in the social media.
All this makes for an interesting marketing campaign where the capital invested by the company is small and the message reaches millions. Every marketing campaign that ever involved the consumer it suceeded in one way or another. What makes the difference here is the campaign being active and challenging.
If I remember correctly from other discussions, you have been supporting Nokia saying it's a strong company in the emerging markets. How have you seen the reaction to these news in your part of the world?
You know, what if Nokia doesn't have in mind compiting with iPhone anymore and has set different goals for the next moves? This is something that keeps me thinking. I don't see Nokia too interested in compiting with Apple as it is in winning new markets.
I also notice that Nokia's willingness to enter stronger and triumphant in the American market is not the same anymore.
Would you say this makes any sense from your viewpoint?
Susan,
Definitely there is some speculation on what kind of application may come up, will it unique while compared to present ones. Another aspect is in low end markets while Nokia has 45% of its 2 lakh retail outlet in rural areas hence i think the demand for low end models will be highly prevail.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
To save this item to your list of favorite EBN content so you can find it later in your Profile page, click the "Save It" button next to the item.
If you found this interesting or useful, please use the links to the services below to share it with other readers. You will need a free account with each service to share an item via that service.
Tweet This
