Many vendors do come to India for local manufacturing. But Indians are quite dissapointed with them. Reason is that they dump old technology in developing country. Toshiba may not manufacture latest state of the art product which Indians want but they will give them very few option of old technology which Japan, USA and Europe is not interested. This happens so often. We have similar feeling even in Canada. As compare to USA, Canadian have much less option in these white good market or they may get them only after few months or year.
I wish Toshiba is sincere and brings best technology to India.
iPhone is available in India, but its not as popular as Samsung. Samsung is the clear winner in smartphone segment. People who used to buy Nokia N-series mobiles are opting for Samsung/HTC android mobiles.
There is a huge competetion in india electronics market which already reduces the prices a lot. If Toshiba comes with a manufacturing unit in india definitely it will grab large ratio of the market sales.
Bolaji, iPhone is available in India but the trend i see is that only rich or high-middle class people can afford it. Also, as these people often go to USA/Europe they buy their mobiles or other high end gadgets there. But for sure iPhone is popular. As for Nokia and Samsung are more affordable, people tend to buy mid-range phones from these manufacturers.
The cost will naturally come down with demand and the elimination of shipping cost of finished product into India. The market is there in India. This is a win-win for Toshiba and the Indian people.
@tiralpur, Also India is bifurcated market in itself as there are rich, middle class and poor. Smartphones are popular with the first two category only as there is a huge gap between this category and the poor. Nokia surely is popular but it has been hit hard by Chinese cheap phones (sometimes even competing with smartphones). It will be interesting to see how companies woo poor people as price is the major factor for them.
@tirapur, i believe that marketing has not much to do with the quality of the produce but quality certainly helps. If a product can achieve a critical mass sale then the rest of the sale is self-fullfilllng prophesy. I remember that marketers used sports (cricket as it is vastly popular) to reach masses by sponsoring the events. Toshiba can probably learn from that. Apart from that market through popular figures such as movie stars.
You absolutely right that very difficult to enter smartphone and LCD TV unless they market agressively. I feel Samsung and Sony which are favourite brand among Indians had early move advantage. Needs to be seen what strategy Toshiba would use to compete with them.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
To save this item to your list of favorite EBN content so you can find it later in your Profile page, click the "Save It" button next to the item.
If you found this interesting or useful, please use the links to the services below to share it with other readers. You will need a free account with each service to share an item via that service.
Tweet This
