@Mr. Roques, When it comes to 3D, I don't think there are any winners. I think the quote in the article sums things up fairly well:
As there was last year, there were a few 3D gaming demos, but nothing for 3D TV. Sony, a major exhibitor at ComicCon, can tap into its broad product spectrum from movies and TV content to consumer electronics. It appears there is little marketing effort for 3D TV. There is not enough content yet, and I do not expect a big push for it this holiday season.
Little buzz, not much marketing, not enough content, no plans for a holiday push... I think it's safe to say that the future of consumer 3D is not looking very bright!
3D is a gimmick that works alright in theaters, but in the home there is very little demand and the technology simply isn't that compelling. I think it's clear that many companies have already given up on trying to push 3D into the living room.
So again, I don't think there are any winners: the early-adopter consumers who foolishly bought 3DTV's won't get their money out of the premium they paid for 3D features, R&D wasted time and money, makers of commercial 3D cameras may not see the increase in sales they hoped for, etc.
I think we'll continue to see 3D movies, but interest in the consumer market will dry out. 3D is not the same as HDTV, HDTV was a clear upgrade over regular TV and worth paying to upgrade to. 3D is not.
It seems like there used to be a lot of excitement over 3D and it being the 'next big thing'. However once it started being an options on new TV's, etc, it seems that it is not so big and great as once thought.
I agree DennisQ with your comment that consumer's interests in 3D is low, but has generate more interest at the cinemas. I think this due to a combination of various factors. Recession is one, and consumer's loss of confidence in 3D is another. what's the point in investing in a product when there is clear alternative.HDTV will always be a clear option anyway.
It's no surprise as reflected in Tony's article that there was no demo or nothing for 3DTV at the ComicCon 2011.
@ Anna, also the content is hot huge for 3D. For HD, content has been coming so it is becoming popular. As for 3D movies, the trend is that the movie goers pay more only when they see any advantage such as thrilling experience. I think 3D still has to come a long way before getting popularity.
I love Comic-Con and follow it each year. I hope one day I'll be able to attend it live :)
As far as 3D technology in gaming is concerned, I think it's an area with huge potential and much larger than HD or any other technology. One of the reasons why this is not so popular is because manufacturers have not really attempted to introduce this to the world on a large scale. May be they don't consider the technology to be complete and ready to sell on a mass scale. I have a feeling that once 3D gaming is out on a commercial basis and on a large scale, it will revolutionize gaming.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.