This is a good strategy for Atmel, getting huge amount of web traffic to their onlines businesses will in turn lead to greater number of sales leading to greater returns of investment if the technique is applied correctly.
It is indeed a big one for Atmel making use of this strategy. Social media marketing is extremely cost effective with high returns on investment, business promotion on social networking sites and many online communities is absolutely free of cost.
Laurie, as you mentioned, SEO is a new science bringing strong impact (in a positive sense) on business for companies which have decided to adopt that path. Right choise on SEO technology is strictly related to contents then to company's activities. Imo, I can report and share here at EBN, maybe Zinadoo, as alternative mobSEO to others most famous (from Google for instance) could allow to achieve right outstanding for on line marketing purpose. Whole Internet community is speaking about Zinadoo features and potential.
Editorial does have a key role in search engine optimization. On google.com, the quality score of a company factors into where Web sites or Web pages fall in search query results. Some of that is based on original editorial content.
It's interesting how the electronics industry has begun to adopt online marketing activities, and equally interesting how the online ad industry has begun to adopt technology that companies in the electronics industry have used for years such as predictive analytics for ad targeting.
If you work at an electronics company using search engine optimization techniques, please, speak up. We would all like to hear your feedback on the process.
Is anyone using search engine optimization, yet, for mobile devices such as smartphones or tablets?
This is a great initiative for Atmel. Market research show that optimization of internet traffic increases your sales. If engineers are looking for product and through search engine optimization are directed to Atmel, they will more likely call up Atmel to get the product they are looking for.
I do agree though that for this to succeed, Atmel should have the key products engineers are looking for.
I agree, absolutely: Laurie has very well outlined key factors for Amtel success and how they have revised internal strategy for increase market leadership and business results. I am also convinced the editorial is in line with other discussions in progress here at EBN: we have discussed recently about how should be important to be humble for analyzing own mindset and deep undestanding possible new heights to achieve. Amtel did it; have other players got similar attitude?
Certainly a great deal for Atmel. But I really doubt do Atmel need help of optify. I think what they need would be lower cost higher performance products. I agree that websites are important but not without good products to offer for the customers.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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