Thank you. Happy you're in agreement. Its a kind of customer engagement any company can and should be applying to their marketing program. Often the content experts are eager and willing to participate.
Content Marketing is a good marketing technique of communicating with customers and prospects by delivering consistent, valuable and inteligent information to them with a reward of their business and loyalty
While measuement in and of itself is valuable, brand value or equity evolves with other market dynamics. So a measurement snapshot is important but it must be repeated to understand how factors like awareness, credibility, premium price, perceived quality, loyalty, etc. are changing. All of this may be reflected in stock price for public companies or business sale evaluations.
The need to build the credibility for a brand is definitely something that any startup has to keep in mind.
I am just curious about how a company's brand value is measured. I often read in news articles that such and such brand is valued at so many billions. How is this figure arrived at ? May be in the next part of this blog I will get an answer.
@Ford, I most certainly would buy from them. In fact they usually are pushed to the top of my list the next time I need to do research or do some purchasing. Definitely a game changer.
Jay - And when there are supplier sites you've relied on for the useful information they've provided, you're certainly far more likely to buy from them. Correct?
Ariella - Brand value is certainly a measurable asset and is a direct function of its accrued trust and credibility in the mind of the market. Demonstrating expertise, especially in tech market sectors because of rapid change and high complexity, drives value and credibility. It's a highly cost-effective promotional technique available to nearly any business willing to make a modest investment in PR and content development. What's key is a management team that "gets" the idea of sharing the company's wisdom rather than only focusing on directly driving product demand generation. I've often seen more customer interest created by NOT specifically promoting products instead of hammering features and benefits. Tech customers are far more likely to buy from someone providing special value beyond the device. This has undoubtedly been true long before there were "high-tech" markets.
Ford, credibility and trustworthiness are the most and foremost part in any form of business. While updating the details of components either in website or brochure, companies has to take at most care to avoid any misleading info’s. Now a day’s much of the business are happening online and hence customers are relaying on such details in websites. Credibility can bring more business, name and fame for companies and vendors.
Content marketing is a great idea. It is a shame that more businesses don't use it. I can think of many times where life would have been so much easier if I knew of a site that had pertinent information readily available to save me time from searching dozens of sites. I look forward to your second half of the article.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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