The biggest push the internet TV will get over conventional TV is that it will be interactive. For reality shows this interactive medium will bring in more at home participants and increase the ratings of such shows to such an extent that the regular soaps will bite the dust. And with 3D TV technology combined with Internet TV content the things are going to be more exciting.
@ Prabhakar, sounds exciting. Google TV to integrate applications and internet browsing directly into your Television set is certainly another step further in innovation.
However, will it increase ratings for reality shows? Maybe, as it gives viewers control at a single click of the button. Will it decrease the number of viewers on conventional TV programme? This is one of the concerns raised by broadcasters in the UK. We just have to wait and see I think.
Anna, do u know what will be the business model that google will use and how will it fair against the current pay and view model. We all hate long advertisement/commercial breaks during our favorite shows. Will there be any other revenue stream or all the content will be paid content?
I know that companies are working on hardware/softwares to integrate the capabilities of internet into TV. Is google working on any hardware company?
@Himanshugupta, Google intends to introduce a different revenue model for Internet TV. Eric Schmidt, the chairman, said the company is not advocating free TV because this will hurt broadcasters. Of course, Google has to take this approach because major networks in the United States did not embrace Google TV, which hurt the service. I assume Google has to take baby steps in the UK first and then transition to a mass-market model once it gets broadcasters onboard.
Ann, I think Google is diversifying their business model. Starting with search engine and local host services, they had diversified to different Google apps, labs, maps, street view etc. Then internet browser, chrome and android OS, recently they stepped in to mobile business by acquiring Mortolla. Some time back, they had a plan for Google mobile also, but dropped. Now they have a plan for entering to TV broadcasting area too. Really they are doing a good business.
Hello, I have a question... they are not going into the production of any content or are they? Are they simply looking forward to create the platform for TV channels to broadcast their own content? ... TV has always seemed a good choice for Google since they are in the Ad business and what's bigger than TV? (only the internet and that's only after they took over it).
@ Mr. Roques, Google's aim is to provide the software platform. While its partners such as Napster, Vevo and Pandora will hopefully provide large amount of content. As you may be aware, Internet connected applications form a central part of Google TV.
Well, yes, I think YouTube is their biggest asset for their TV business. They create the TV but I doubt they get in it only for the hardware sales, they want to take over the TV ads as well (or even more so). How? Still not sure.
@Anna, sometime back i read a business model where viewers either had to pay for ad free content or had to embrace ad during the content. The common practice right now is to have a minimum subscription per month for viewer and then the rest of the revenue is generated through ads. I hope Google could come up with a smarter and ad-free content viewing.
I have seen the Google TV, it is all about giving users the ability to find the content they want across a wide variety of mediums including broadcast TV, Youtube and anywhere on the Internet. With a built-in web browser, also pushing the concept of web browsing on the television, that would enable viewers to quickly pull up Web content on TV, including photos, video and music, using an on-screen search box like the one on its website. Its really shows the power of technology.
I think with the internet TV the users can share their ideas in no time and can exchange their thoughts. In these days the number of people who uses the conventional TVs are going down due to interent if we combine them together its a huge transition that we bring.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.