I recently bought a new Sony Bluray player. On power up it proceeded to talk to my TV and sound system so that with one button they all turned on and off together. Then I was presented with a screen that offered me various content from DVD player, satbox, internet. I clicked on internet and could watch Youtube, BBC Iplayer and even stream movies from a library of thousands. I really had to think about where the contect was coming from as it all was available so seamlessly. I was very impressed but now I am really scared as my toaster just broke and I have to buy a new one. What might happen when I plug that sucker in?
I think some of the comments by Schmidt are a bit far-fetched, but I would certainly agree that, in the long run, TV content will have to become personalized. The open-to-all broadcasting models will cease to exist and on-demand personalized content will take over. Obviously it will have to involve the ability to filter out content based on user's preferences and to suggest related content.
@flyingscot, i heard that companies were working on integration of internet into TV but did not know that its already available. Do you have to have a separate internet connection or its bundled with the cable subscription? I know that Samsung (and maybe others) are working on TV based e-commerce software tool. So, you can do the shopping while you watch an ad for a product and like it. It will save some money for both consumers and suppliers as the distribution channels will be shorter.
What will happen to the content once the TV and internet converge is upto one's imagination. The innovative ideas are required to make the internet TV something unique and not just internet browsing available on TV
Like somebody has suggested if e-commerce can be clubbed iwth TV commercials then it could lead to the new ways to do ebusiness. Clickable adds will lead to the interactive sites where the consumer go go through the detailed product catelogues and make his buying decisons on the spot.
Excellent post on a topic I haven't thought about. I think Google has a point, and "appointment TV" is rapidly becoming a thing of the past. I use On Demand now rather than schedule my life around programming (and I plead guilty to having done so in the past.) And tailoring programming to a specific audience is brilliant. This evolution is worth watching.
If google gets successful with the google TV then all the regular brooadcasters will become a mere content provider to google since all the advertisement will be controlled by google. Bad news for the TV channels but definitely a great innovation for the tv viewers.
@ elctrnx_Iyf I agree, Google TV will be embraced by the viewers as it opens up varieties to search all content on TV as well as the internet. TV channels will definitely have a challenge on their hands. I hope Google TV will be a success
"What will happen to the content once the TV and internet converge is upto one's imagination. The innovative ideas are required to make the internet TV something unique and not just internet browsing available on TV"
@ prabhakar_deosthali, you have raised a good. Google TV is not only pushing internet browsing on to TV, it is providing the platform to combine web browsing and TV simultaneaously. It is bringing together all the information, programme, internet and media surrounding whatever you've searched for. This is unique and innovative. Google have been in this service business long enough to understand what its customers want and how to keep its customers satisfied. Hence content wise, I hope Google TV will keep the pace and continue to evolve. It is a wait and see game.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.