@Jay_Bond, there are other issues with the PlayBook: obviously it launched too early and was missing a lot of features, and yes it is smaller and rather expensive... but in addition, they marketed it very poorly: for some reason, they decided to go head-on with Apple and focus on consumers, but you can't out-"cool" Apple. I don't even know why they took this approach.
In theory, PlayBook should have been the enterprise/business tablet of choice. In practice, it is "adequate" for that application, at best.
RIM is in trouble. There is no strong leadership. Consumers no longer think their phones are appealing. Business is starting to see the writing on the wall for RIM's future and investigating alternatives. To be honest, I just don't see a scenario where RIM could rebound. At this point, it's too late, I'm near certain they are doomed.
RIM has been a leader of smartphones in the business world for a long time. The company had many innovations that make today’s smartphones possible. The problem RIM is facing is the demand for Iphone style products instead of business based products that made RIM the company they are today. RIM failed to create viable competitors for the Iphone and other Android phones like it. When they did come to the table late, they failed to capture people’s attention. Another problem is the Playbook, they are marketing a smaller tablet that doesn't function as well as the Ipad for the same amount of money and in some cases more money.
Unless RIM comes up with a solution fast, they are going to continue to fall down the market share ladder.
When I look around supermarkets, malls and phone shops it certainly appears that Blackberry phones are being left in the dust of Apple, Samsung and HTC when it comes to smart phones. It also looks like more and more people want smart phones in the developed countries. I also notice an increasing number of cheaper Blackberry phones being offered for sale these days. Is this a strategic move by RIM to address the higher volume segments or an act of desperation?
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.