Thanks for the comment. I laugh on the inside whenever I hear someone describe Social managers and jobs as being 'fun' and 'soft, and even 'juvenile'. The Truth is that it's mainly a numbers job. Not the number of retweets, followers, etc, but the true metrics behind engagement that answer the question: 'Are you in tune with your customer?'
Intersting article. The best part in today's generation is social networking has become more mightier than media and news papers. Indeed its a right way for companies to promote their products and also can analyse their reach to customers. I feel with the number of likes and re tweets we should be able to judge the customers ecosystem.
In my opinion , instead of analysing how many 'likes' or 're-tweets' you received for your messages , it may be a better idea to get the end customer feedback after he bought a product from your company, to know whether his buying decision was infienced by the advertising on any of the social media.
@TaimoorZ - That's a good point that needs to be clarified. It's not the power of the tools within the system that work for you in the end, but instead how you string together an integrated model that reaches from your customer to you and gives you metrics and confidence in the steps you are taking. Thanks for commenting.
Great post, Andy. I agree with all the points you mentioned.
I think the most difficult part in this approach is to correctly measure the impact of your social media campaigns. While you may certainly have a large number of 'fans' on your Facebook page or 'followers' on Twitter and several 'likes' and 're-tweets' about your messages, at the end of the day, it's difficult to actually assess the impact that may have had on your overall sales. Tools like Google Analytics may tell you who your visitors are and how often they visit you, but do they actually get influenced enough through your social media campaigns to become loyal customers, that's really difficult to asses.
This was a well thought out article with four good ideas. I often find myself overanalyzing many problems or issues when the easiest one is the simplest. I think if more companies look to engage their customer base following your rules, they will great advantages where they never thought were possible.
I read your article with interest. I believe using social networking is a powerful medium to improve a company's bottom line. However I also believe many traditional companies don't know where to start tapping into the "force". As a result many will do nothing about it and others will dabble ineffectively.
Know your customer (KYC) is an important factor. Once you know your customer and their requirement, follow up and cater their requirements are also key factors for building up a healthier business relation.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.