But I see a difference between information I freely provide versus information I don't know I am sharing.
@Barbara, I agree with your opinion. But I am not sure if companies would be willing to share the info how they are going to use the data they are collecting. So I guess the best way for the customer is to avoid sharing the data which he thinks is risky to share.
... so I'll just focus on the, "Do your customers know every bit of information you retain from them?" query.
My answer would be, "no, of course not!" And I think it would be rare indeed to find very many sophisticated, technology-focused businesses that could honestly answer "Yes" to this question.
Now all that being said, even if you did provide very easy-to-use and detailed opt-out instructions and information collection notifications, that doesn't guarantee that costumers would truly know that we're collecting information from them. It's very easy to just gloss over these types of things. For example, it's insanely common for people to just automatically accept the terms and conditions of anything they do online blindly, without even glancing at what those T&C's entail. I know I'm guilty of that myself!
But I do agree: clearly there is consumer demand for easy-to-use privacy and data control. And I think implementation of such policies would not be as harmful to the business as many may think, because I'm convinced -- if they trust your company -- the majority of users honestly do not care very much about these issues (as long as the data collected is not used to annoy them later, or intensely personal).
Anyhow, it'll be interesting to see where this discussion leads. Like you said, I think it's best if we avoid the ethical debate of whether it is right/wrong to collect such information, however.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.