Well, I just started "subscribing" to Bret. Maybe I'll get some idea of how they plan to out-do Google's social networking initiative, and avoid going the way of MySpace.
for that to happen you will need to see a serious change in focus and direction form the Management at Facebook.
Its too much of a transistion for Facebook to make.Its going to be stuff like this which makes a company go from a super-success to a has been overnight.
It's true that Facebook serves as a medium between people interacting socially rather than on a professional level. Successful sites and pages within Facebook vie for user attention based on their contributions to popular culture, generally.
This isn't to say that Facebook couldn't market its technology to more specialized communities. This is something I've seen google do in site-specific searches where you see "results powered by Google."
Frankly speaking so far Facebook has'nt been a big-big hit with most businesses.
The reasons are basically three-fold.
One,Most Businesses don't percieve Facebook to be a serious medium for advertising(especially of Boring products).
and Two,the tremendous potential for their ads message to get diluted by mixing within completely different categories of ads
and of course the fact that when a majority of users log on to facebook they are not going there to view/access an advertising message but rather to chillout and hangout with friends(and find out what they are upto).
To change these issues will require a lot of differentiation and dedication on the part of the Facebook team.
Are they upto it?I personally don't think so and Only time will tell.
Yes, im working for a famous printer producer. Through facebook we saved money in marketing since the advertisement is less cost but you can reach different markets in different GEOS compared to the traditional marketing and advertisements.
We interfaced our CRM with facebook and it help us with our product survey and competitive analysis. It shorten our data gathering for our product development planning.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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