@Ms.Daisy I find that some businesses are a better fit for FB than others. Those that are oriented to a very specific niche need a strategy to make their target audience aware of their page. Merely casting a wide net may not work for a businesses with a customer base is that may not be so attuned to social media.
@Adeniji That's an interesting idea. But from what I see, some of the best known and most popular brands, like Starbucks, gain a lot from their FB presence. They also succeed in using it to make sales directly, as in the case of Starbucks cards that could be ordered and sent as a gift directly through FB.
@Ms.Daisy Certainly, the huge number of users on Facebook make it something businesses have to pay attention to. I believe that they do, but not all are clear on how to harness the power to effectively reach the users.
@teach4people: Any business that thinks all people do on facebook is to chat and the likes is yet to understand the power of advertisment
Most times people dont even make up their minds on a particular product at the point of seening the advert until one day they are in need of something and the picture they have been seeing consistently begins to come to mind.
Major and big companies from my location put themselves on FB for the purpose of building their customer base weekly.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.