As I said in the poll, I think they need to stay in the market. There should be a study about how probable is it for someone that buys an iPad, to have an iPhone. They need to create that ecosystem that users feel comfortable in, have my blackberry that syncs with my tablet that syncs with the cloud, etc.
I think they need to change the name... I'm pretty sure no one here associates the word Play with RIM. The blackberry is not a toy (no nice games, etc) and they openly say they are going for the enterprise user ... so why name it playbook?
@Dave, The round of negative press is corrosive and the company cannot afford to be mired in this. The problems with its Blackberry server may not be related to its ongoing market share loss in the smartphone segment but it adds to the image of a company slowly losing control of its operation. I hope they take care of these issues quickly.
@Clairvoyant, The PlayBook is a distraction to RIM right now at a time it should be devoting resources to the Blackberry smartphone. The company could end up losing a lot more than tablet PC market share if it cannot figure out how to keep the Blackberry competitive.
@TaimoorZ, If RIM's goal is to be another player in the tablet market then it can opt for Google Android. However, this too wouldn't represent a fundamental change in strategy. The OS is not the obstacle to PlayBook market acceptance; the main challenge is Apple's dominance and that's not going to go away even if RIM goes with the Android.
Rivals to Apple cannot compete against the iPad simply on OS alone. Their products just have to be that much better and the pricing has to be more favorable. That's currently not the case.
I don't think RIM should give up on the Playbook. It is a good product and has got RIM into the tablet market. They should not just give up and let the bigger seller win without trying more options. I had heard that RIM may be looking at allowing the Playbook to run Android applications as Taimoorz mentioned. I think this is a very good idea to allow the Playbook to become more attrative to potential buyers.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.