Well, they dont have a choice. The income level of that group is very low and probably can't afford it.
What mobile operators do, and is very smart, is they create the demand... After a while they will create the dependency.
An interesting thing happens in the DR (not sure where else) but people have Blackberrys but only as a phone (no data) and service providers have a product where they pay for data (including BBM) for a few hours, a day, the weekend, etc.
This way the customers don't have to pay a monthly fee, it depends on their income, etc.
In the LATAM region, RIM is also very popular (also because of the BBM) but over time, I've seen how that has migrated. The higher end costumers migrate to iPhones and high-end Android phones at a rather fast pace. The lower segments are still using BBs, but I don't think that will last forever.
I would also like to see more competition in the mobile space(Apple's products are beyond stale today in my opinion).
Lets wait and watch if RIM can challenge the duopoly at the top today.
What is needed is basically a Design change.You need to not just re-focus on your strengths and leverage your existing customer base but all build products that WoW! the customer-base and provide more incentives to App developers to develop for RIMs OS.
Like I said it ain't gonna be easy but somebody's gotta do it.
But you will be very,very surprised to see how popular RIM is in Asia(particularly India and the Middle-East)-Even I was amazed on my travels there.
@tech4people i agree with you on RIM's market share in western communities. But in UK, is also commonly use among youths than any other smartphones. In addition, in Africa Blackberry is most popular. I think, RIM should also increase more on its already established markets in developing world and hold onto it with strategy center towards those places.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.