"element14 is running a very sociable program by asking engineers to upload a 15min video of their life"
How does a 15min video once in a while help build a relationship between the engineers and element14 or between the engineers themselves? Element14 will need more in order to help create a permanent and loyal bond .
The main question we should ask is how many companies have a presence on Facebook and if they do how many know how the "like" feature work? Not many. Few companies are still unware of that online "social bond" that is important and valuable in this new information age.
I agree with your point. When Facebook users Like your page or its content, his or her frineds will notice either in advertisements or on their Feeds. Since friends often share common interests, when someone likes your product or business, he exposes it to other people who are more likely to have similar preferences than someone picked at random. In this way, you naturally target the audience who is most likely to be interested in your brand, service or product.
The "Likes" feature on Facebook is simple in nature, users click it to communicate what they think about anything. Seeing it from a martketing perspective, if you own a business and you run a facebook page, users can "Like" your page or any content you post on it, telling their friends that they like what you have to offer.
@Himanshugupta i actually think a company can benefit from facebook in other ways apart from advert.
Take a good example in CNN, though its not a tech company, but its facebook presence is very strong, same goes for IEEE. What these companies have done is focus on the social side of their business that affects their customers, and relate with them on facebook in that dimension.
element14 is running a very sociable program by asking engineers to upload a 15min video of their life. This gets to the social aspect of people's lives, bonds them with the company on a personal level beyond just buying commodities, and builds a lasting relationship.
and i think any company can take advantage of this strategically.
@tioluwza, you're correct that people do not join facebook to connect with the companies but with the people. I think LinkedIn can be a better source for companies to connect with the people but the scope is ofcourse limited. The most advantage a company can get from facebook is through its targeted advertisement.
I think Facebook should be left the way it was intended, a social gathering place to connect with friends or make new friends, we know that will never happen. That being said, I don't mind when companies are advertising sales or promotions, or giving things away, but the blatant marketing is too much. If you've liked a page, you have shown that company that you support them and buy their products or go to their establishments, so there is no need for overwhelming marketing aimed at those individuals. Focus should be on marketing new customers.
How lucky we are to be surrounded by companies such as we are able to find on Facebook, so that we may express our admiration and resounding loyalty to them. It is our duty to support them. Thank you, UPS, Mouser, Future Electronics, element i4, Digi-Key, Avnet, and Arrow. Your greatness will never be diminished!
In my opinion also Facebook or any such social networking site should not be portrayed as a business tool. It should remain a family and friends only medium for gossiping, photo exchanges and that sort of things. This will also help in the advertisers to focus on that kind of eye-balls for their ads.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.