Good question! It is a matter of two faces but Facebook is a powerful tool that can open varieties of business channels now and in the future because it inclined people socially. This is the main reason why one can not underestimate what facebook can become. I do not think that any biz/company may not be "liked" on facebook. It is a viral resource that is good for all companies.
@TIOLUWA - Titles are mis-leading. I think that to say you know everything about something is short-sighted in a field that evolves as quickly as this one. My advice? Ignore the title and listen to the message. Read testimonials and talk to people who have done business with that person before. Form your own opinion about their expertise. Thanks for commenting.
@electronics862 - I believe that Facebook has a long term plan for businesses. Beyond advertising and Biz pages, there is the part that businesses and products play in our everyday lives. Ignoring this would be frowned upon by customers and businesses alike. Thanks for the comment.
@Ms. Daisy - Those closest to the term 'expert' that I have met exemplify these terms: product, leadership, management, and professionalism. See Chris Brogan, Jason Falls, Jay Baer, Brian Solis, etc... Google their names and you will find tons of material. They are, more than anything, educators in their field. They don't teach you just how to gain followers, but instead how to use Social to extend your reach and engage your customers and prospects in the ways that many have come to prefer.
@Susan - On Social Media being THE one new tool for Marketing: I hear this a lot. The key here is education--teaching those with this mindset that Social is a tool in your toolbox, not a toolbox itself. This is why I encourage groups not to have a separate plan/budget for Social that is outside their normal Marketing plan. It should be interwoven into your overall Marketing mix. Thanks again for the comments.
" I hope the "experts" will re-think terms like product, leadership, management, and professionalism."
Exactly, Ms. Daisy!
A good exercise is to think what company comes to your mind that follows that kind of thinking. Or what kind kind of company would be truly and honestly "Liked" on Facebook, without all the social media "experts" push.
Susan, absolutely not! Sales and business success cannot be determined by volume alone, especially volume in a social context. One of the childhood messages I got was that "business and pleasure are not compartible", unless you are the one being paid to entertain. I hope the "experts" will re-think terms like product, leadership, management, and professionalism.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.