@Adenji, I would opt for samsung because its the hot selling bran in India. Many people in India buy Samsung TV/Mobiles because the prices are very reasonable and company has good service model. Sony is priced bit costlier compared to samsung.
@t.alex, i think all the three have fairly good market share. But LG has improved tremedously in its production over the years, and that is playing against Samsung in competitive market.
Sony tends to position their offerings as Premium offerings and when those products dont sell,Distributors slash prices to offload existing inventory.
Its the same with most products manufactured on the market[I am always amazed how cheap I can get a one year old TV for compared to the original Price...)
The Strong Currency plays its part for sure,but Brand positioning also plays an equally pivotal role here.
I do agree with the effect of a strong currency on high Sony prices. However, I also think that there is a marketing and sales strategy at play here.
For example, when one of the new Sony plasma TVs was rolled out in Europe, its price was somewhere in the region of about $2800. After only two months, the price went down to $1700. I am not sure if this dramatic price drop in such a short time was because of the independent distributor or Sony. However, I have seen similar price changes at different distributors on Sony products so I suspect this is a general sales strategy of Sony.
Such a price change in such a narrow time window surely cannot be solely attributed to the strangth of the currency, right?
The major reason why Sony products cost more than their Korean competition is because of the Strength of the Japanese Yen.
If Sony wants to compete on equal footing with the Koreans(and not to mention the chinese) they have to seriously consider shifting their manufacturing base to a region where the currency is much-much weaker than the Yen and stays that way.
Thailand,Phillipines,India and Malaysia come straight to mind.They are not only cheaper but also have very highly skilled workforces(which is increasingly going to become a very serious problem in Japan thanks to its rapidly aging population).
I am a big fan of Sony for the quality of its products and its originality and creativity. However, I do feel that it costs too much compared to Samsung and LG. I also feel that when Sony releases a new product, it costs way above its fair price mark. If the buyer waits for 1-2 months to buy a new Sony product, the price will be 75% or less than the original.
Samsung has been doing a very good job. Recently, I bought an LED monitor from Samsung and it is absolutely fantastic. I never regretted not choosing a Sony. I must add when I had the first Samsung monitor tested at the shop, a few dead pixels were detected. However, I had an instant replacement for it. Therefore, Samsung is worth a try for people who want good quality at a fair price but be sure to get the product tested before you buy; especially with plasma and LED screens.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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