Not to be 'Grinch' type here, but can someone explain the economic aspect of those decisions? I know there's a CSR aspect but I'm sure it's not the only motivation.
I think that one of the great things that comes with the holidays is the donations to complete strangers and people in need. My husband and I always make sure we give, particularly to the animals, since they seem like they are forgotten about the most and need help since they can't survive without us. Social media has definitely helped by spreading the word that would otherwise go unheard.
This is an act of giving, an act of touching the life of those in needs and the less privileged, that is the reason for the season. But has to be extended beyond being seasonal, I think it has to be at all time.
Andy, it’s again a holiday season and gifting moments. In our current economic situations, it’s always better to prefer to say a “Big Thanks” or e-greetings. This year I would like to depend on e-greetings more than physical gifts because of my week financial health.
I love Christmas because I can feed the child who is living inside me. However, I have to say that all the companies "invest" on Christmas because a lot of income comes during that period. So donations as you described before, it used as a Marketing tool.
@tirlapur - Glad to hear it. I got to see some of these in action this week. Checked in at Macy's on Foursquare and sent a letter to Santa. I love that they can make campaigns that take so little effort and time but on a large scale can make huge impact. Thanks for commenting and sharing.
@Andy, Thanks for the post. It's really heartening to know that so many companies are actively involved in philanthrophy. I will try to retweet and repost those messages so that I can do my bit.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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