@Anna, its interesting to read what people think RIM will/shall do. In my opinion, innovation takes some time to get to the market and is something which is for the long term. RIM still need a short term strategy to keep afloat.
@DennisQ I concur. Exactly my thoughts. RIM is running out of steam. I foresee a takeover option in another one or two years time if the situation does not improve. I will like to see RIM pursue option 2, to innovate if possible.
@TaimoorZ, I agree, marketing it's not an option for RIM. The name it self sells. All it needs is to revamp and come up with a distinctive ground breaking product. Sad to say however, I really don't see this happening. Do you you?
I think #1 is the most likely. RIM has proven to be very stubborn and I don't see them selling/merging at this point either. I really hope that if that does happen, however, that Amazon doesn't buy them up... I don't think that's a very good match at all.
Anyhow, RIM will essentially keep on doing what they're doing and pursuing a strategy which has no hope of long-term success. It will probably take a few years, but eventually RIM will have no choice but to be absorbed by one of their far superior competitors. I think the BlackBerry brand will probably live on for many years, but RIM is nearing the end of its life.
jbond - thanks for sharing for 1st-hand experience. I remember reading some of the issues you've had recently, and it made me cringe. Seems like the basics of keeping users happy may be another strategic focus to consider.
As a current Blackberry user and having owned various models over the years, I hate to see this company fail, but without serious changes they are most likely doomed. After reading many articles involving Blackberry management, I don't see some of your scenarios taking place due to RIM's arrogance. My best hope is that they license the Blackberry name, or merge with a company to help liven up the Blackberry line.
Himanshugupta: I think Samsung is having edge over Nokia, HTC. But I agree with the fact that the best option for RIM is marketing. RIM does not have such a great product but if they solidly embrace Quality and with very strong marketing strategic approach perhaps it may happen for the company
Marketing can be an option for RIM. I do not see much marketing from RIM in India while Nokia, Samsung, HTC are aggressively fighting for the market share through digital and print media. Each company is trying to differentiate its product from others. In my opinion, till now Samsung seems to win as they have a clear distinction of their smartphone from others.
One option could be to start (partially) RIM mobiles based on Android systems. Android is gaining market traction just because of its support system. RIM's BB OS may become its biggest liability in the future just like Nokia's. The risk may is RIM's advantage of secured corporate messaging system.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.