Word of Network seems to be a form of passing information from one person to another. Ideally, one person tells two people who tell two more people each. It can open up huge marketing and business opportunities.
It is interesting (and useful I think) that WON can differentiate between a few loud (frequent) voices and a larger base of opinion. Certainly, the input from a larger base would be more representative of the population, and represent more valid information.
One of the big issues with these polls, just like any other poll, is the segment of the population and just how satisfied or dissatisfied the customers are. The polls can be misleading based on this data, especially if people are taking these polls via social media and are just following the popular consensus.
I had never heard of "WON" so thanks for sharing this blog with us. It sounds like an interesting concept. I wonder if it can also take into account the "fact" that people tend to comment on a product more if they are disatisfied with it. I suppose people also comment if they are ecstatic about a product but this is probably less frequent.
Almost all brands have their own presents in most of the social media networks and they used to collect feedbacks, customer satisfaction survey and related opinions through their account. But I don't know how many companies are taking in account of the customer voices in consideration.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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