You are correct about that. It is NEVER about the product. It is all about the marketing. If a vendor can make you feel like you need a product before you ever see it, it will be a hit out of the gate. Doing the reverse will typically result in lackluster profits.
I believe a good product doesn't cut it anymore, at least not now, not now in the tablet market.
In order to compete with the iPad, you need to come up with a blow-your-mind offer. Get people to buy the product and then, get them with the software and apps. But the surface at the same price as the iPad isn't going to be enough.
Smartphone market is a dynamic market , hardware and software is linked together and the changes in one technology affect the other. So it is difficult to predict how will be the market in three years. I believe the analysts just guessing ...
They are new market game changers ( Amazon and Google), all for Android. While Nokia and Microsoft seem a strong force. I do think Apple should begin to worry now because markets would never and cant be a 2 horse race between it and Samsung.
They have a LOT of work to do to catch up (even to Android)!
@pocharle, no doubt they have lot of work to do to catch up but definitely things are looking promising for Windows. Nokia's new Lumia smartphones will go on sale in November, taking on the iPhone 5 and Samsung Galaxy S III ahead of the Christmas season. I am sure Lumia series will help Windows to capture bigger share in smartphone market.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.