You are correct about that. It is NEVER about the product. It is all about the marketing. If a vendor can make you feel like you need a product before you ever see it, it will be a hit out of the gate. Doing the reverse will typically result in lackluster profits.
I believe a good product doesn't cut it anymore, at least not now, not now in the tablet market.
In order to compete with the iPad, you need to come up with a blow-your-mind offer. Get people to buy the product and then, get them with the software and apps. But the surface at the same price as the iPad isn't going to be enough.
Smartphone market is a dynamic market , hardware and software is linked together and the changes in one technology affect the other. So it is difficult to predict how will be the market in three years. I believe the analysts just guessing ...
They are new market game changers ( Amazon and Google), all for Android. While Nokia and Microsoft seem a strong force. I do think Apple should begin to worry now because markets would never and cant be a 2 horse race between it and Samsung.
They have a LOT of work to do to catch up (even to Android)!
@pocharle, no doubt they have lot of work to do to catch up but definitely things are looking promising for Windows. Nokia's new Lumia smartphones will go on sale in November, taking on the iPhone 5 and Samsung Galaxy S III ahead of the Christmas season. I am sure Lumia series will help Windows to capture bigger share in smartphone market.
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