They need to sell you an experience, that using that product will make you look cooler, better. But that's not the silver bullet... Amazon's Kindle Fire simply offered a good-enough product at a "rock bottom" price... people who didn't know what to do with an iPad bought the Fire in order to get a sense of what they are meant for.
EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!