If Windows OS is going to be No. 2 in the smartphone market as is being projected, the product is getting a rather late start. I don't think it will happen despite Nokia's efforts to champion the operating system. Samsung is also supporting other operating systems too and this could eat into future Windows share.
Matteo, The answer is simple. The OEMs are playing for volume. The shipment of smartphones keeps surging and it's the new "PC" of the electronics world. If you aren't a player here perhaps nobody would even know you are around.
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