Sanjay, rather than offering ‘what the customer needs’, is it good to offer ‘what the company wants to sell’? Personally I don’t agree with it, am looking for what I need rather than what is available in market. Ultimately the customers are forced to cope up with the available products in market because they need something to cater their minimum requires.
Clairvoyant, I strongly believe that like apple certifying all its apps through I store, android also has to employee a similar mechanism. I read from one of the survey report that there are too many security loop holes in Android and hence may be chances for spy apps to tap your datas and vital info’s.
Hi Bolaji. Very relevant point - and also the Innovators Dilemma. Most product managers will take decisions on prioritization of product features/attributes. These will be a combination of what they see as likely usage patterns and what are evident trends. Apple is probably one company in recent times which has created product categories and hence can say that they designed and created a category.
Hi Altaf. Ref my response to Barbara. Delivering personalized products is more viable today using apps as a differentiator. For folks like yourself who want it all, the app store is the route. 99% will probably use the base platform + base apps
Hi Barbara. What you are describing is typical of a product definition approach aimed at being everthing to everyone. With technology (especially for mobile products), the approach needs to to segment the market very sharply - i.e. the teenage phone, the phone for busy moms, the corporate manager phone. They can use the same base platform for the most part. The personalization will come from delivering the original product with limted apps which are targeted to the usage of the identified customer. If the customer wants other add ons, they can download them from an app store
Completely in synch. The understanding of how to test the functionality and defining it in the early stages + getting the testing done by an independent entity allow faster and more comprehensive product releases
Hi, T.Alex. What I was meaning is there is not only one company who creates, or controls apps for Android, because it is opensource. Therefore, it is very hard to control the apps and ensure they are fully tested before being realeased to the public.
Sanjay, One quite successful company is noted for saying it doesn't conduct surveys of its customers to determine what they need. In fact, the ex-CEO once said the company gives customers what it believes they need and that customers don't know what they need. Do you subscribe to this viewpoint?
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