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Anna young
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Re: Supply and demand
Anna young   2/29/2012 10:23:33 PM
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Barbara, You appear to be ahead of the game. The story has gone viral in other media outlets. I noticed it was one of the top stories on Yahoo. See the following link: Teensy micro-computer goes on sale for $35.

Barbara Jorgensen
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Re: Supply and demand
Barbara Jorgensen   2/29/2012 10:16:46 PM
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I think this was definitely an underestimation of demand, combined with a product that is a little out of the ordinary for a component business. The Raspberry Pi seems to me to be something you would pick up at a hobby shop or a Radio Shack. My guess is, there are a lot of consumers and hobbyists out there that wanted this thing, and folks like Ben Heck has raised the awareness of distributors such as element14/Premier Farnell that was strictly in the industrial space. I have never heard of anything like this happening at an industrial distributor, even during allocation, but it happens at retail all the time.

Barbara Jorgensen
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Re: Yums
Barbara Jorgensen   2/29/2012 10:11:58 PM
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I credit the founders of the product--it is a great name!

Barbara Jorgensen
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Re: Partners vs. rivals
Barbara Jorgensen   2/29/2012 10:11:18 PM
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Great question! No, actually distrbutors have been selling board-level products for awhile now. The Raspberry is a very basic board level computer that needs to be integrated with a screen, and interface and I'm not sure what else. Maybe it is more like a kit you can put together. It seems to me something you might see at Radio Shack.

Anna young
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Re: Yums
Anna young   2/29/2012 8:05:24 PM
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Obviously, this is a good example of a great name meeting nicely with a nice product. Even if the name is compelling, the proof of the pudding is still in the eating. A marketing teacher I had once said the best advertising for a product is the product itself. Perhaps that's what's at play here and not just the name.

Hawk
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Supply Network Guru
Yums
Hawk   2/29/2012 7:54:50 PM
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Barbara, Perhaps the successful debut of the Raspberry Pi has something to do with the name -- imagine, first, raspberry and then Pi. Raspberry pi (pie?)

Bolaji Ojo
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Supply and demand
Bolaji Ojo   2/29/2012 7:45:53 PM
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Another supply chain snafu or just a simple case of underestimated demand? Did these companies fail to anticipate demand or was it just impossible? The pendulum may swing in another direction and too widely if they focused on meeting pent up demand.

Anna young
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Partners vs. rivals
Anna young   2/29/2012 7:42:19 PM
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Barbara, This is an interesting post. The first question it brought to my mind was are these distributors becoming OEMs and competing against their customers?

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