Susan, I agree the windows 8 tablet market is going to be an interesting one to watch.I believe Nokia's Lumia 800 showed that Nokia is still able to innovate. Hopefully with the launch of its Windows 8 tablet later this year, it might once again prove that Nokia is not after all dead and buried. I'll watch out for your report in September.
Does it matter how great the product is when consumers are so infatuated with Apple? I believe buyers would have to try rival products out first and that doesn't seem to be happening as much as Apple rival would like.
True Bolaji. It's clear - Apple die-hards are hard to persuade. I'm aware that Tablet manufacturers have been keen to find a product to take on Apple's ipad. Who knows this might be the time Apple rivals will find a foot hold into Apple's stronghold. We just have wait and see.
Susan, Thank you. Why did it take Nokia so long to get into the tablet market and is it likely it might suffer the same fate that dogged RIM's Blackberry Playbook?
How much will it cost - little more to Apple's iPad? How about advanced display and app world? I wish Nokia sonn overcome these obstacles and give good alternate to Apple's iPad. I will eagerly await these tablet.
How much will it cost - little more to Apple's iPad?
@_hm, I dont think Nokia willl price these tabelts more than Apple's iPAD because they have to initially capture the market. Moroever Apple has one of the highest profit margins per product sold and I dont think Nokia would want to follow that model.
"Apple has one of the highest profit margins per product sold and I dont think Nokia would want to follow that model."
I don't believe that either. However, if Nokia is really sure about the competitiveness of its tablet it might want to place it at the same price level of the iPad.
It depends on what the target market will be. It could be the iPad consumers. But then again, iPad consumers are too loyal to Apple to make a change. What do you think?
This is really interesting development. Nokia, MS to join and provide quite strong alternate to Apple. I will eagerly await your post for apps. They should also start new model for App world - like Netflix. Pay $2/month or so and have access to all good apps.
The known and confirmed features of this tablet are the ones I mentioned in the blog, other than that, Nokia has not officially made any other tablet announcement. We have to wait a little more. I assume there is such mystery because the other Windows 8 tablets are going to come out to the market about the same time.
"is it likely it might suffer the same fate that dogged RIM's Blackberry Playbook?"
I'm sure many people are asking the same question. Will the new tablet have what it takes to compete in the saturated tablet market? Susan writes that "the tablet is expected to be competitive with the new iPad". I cant wait to see how Nokia want to achieve that feat.
I cant wait to see how Nokia want to achieve that feat.
@Hospice_Houngbo, Nokia provides some of the best hardware features and this might work in favour of this new tablet. For example Nokia's 12MP (Lumia) camera captures some of the best quality images and I dont think any other phone can provide these features. Nokia and Windows should strive hard to build the app market which will help them attract more buyers to this tablet.
Why did it take Nokia so long to get into the tablet market and is it likely it might suffer the same fate that dogged RIM's Blackberry Playbook?
@Bolaji, I totally agree with your opinion that Nokia was very slow to react. I wonder why it didn't adopt Android OS so that it could have retained its smartphone market. Companies like Samsung and HTC got an oppurtunity to expand their market thanks to the inaction of Nokia. I really hope NOKIA has learnt it lesson.
"Why did it take Nokia so long to get into the tablet market?"
Honestly, I haven't been able to get to that answer yet. We have discussed many times about how difficult Apple's PR and press service can be; now it seems that Nokia wants to play the same secretive little game, which I find particularly annoying. However, I am still after getting that question properly answered.
I believe a Nokia's tablet has many more possibilities of success than the RIM's Blackberry Playbook.
I wonder if we could say that this year can be the "Year of The Tablet."
"... it might once again prove that Nokia is not after all dead and buried."
Indeed. It might also prove that Nokia still has Sisu. ("Sisu is a Finnish term loosely translated into English as strength of will, determination, perseverance, and acting rationally in the face of adversity. The literal meaning is equivalent in English to "having guts", and the word derives from sisus, which means something inner or interior. However, sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action against the odds.")
It is good to hear that Nokia is still fighting to stay viable in the handset devices' business. But it not enough to launch a new product. We will see if the new tablet will do well on the market or not. Only then could we be able to determine if Nokia is really back.
On one hand I doubt that Nokia or anyone else is going to steal Apple's throne in the tablet world; on the other hand I believe Nokia might come up with something surprising after having taking its good time to enter the tablet market, don't you think so?
Susan, I'll be surprised if Nokia failed to exhibit Sisu (lol). It is essentially important in the face of adversity. Yes you're correct to say its got the "guts despite all odds". We must not forget that Nokia still has miles to cross, considering its rivals are equally launching Windows 8 tablet at about the same time. Its going to be a fierce competition though.
This is the first time I am going to a Nokia World; I wanted to know about the experience. It's always been talked about as something really big and exciting. We'll see. I might be going to the UK for a little while in early September, if you are around we could have an EBN coffee.
We must remember that it is not just Nokia but so many other established players like HP, Toshiba and the lieks are also preparing to lauch w8 based tablets. For Nokia it is going to be their first time in tablet market and hence it is going to be a tough entry for Nokia.
It will be interesting to see how the scene unfolds in the later part of this year.
It has been reported that the tablet will be a "breakthrough" in user interface. It will have a 10-inch screen, dual-core Qualcomm chip and a 12 MP camera. Those are very good features. But we can also expect Apple to launch a new "new" iPad with better specs by the time Nokia is ready to ship its tablet.
You're right - Apple isn't just going to sit back and see if Nokia can get traction in the tablet market. I'm sure it won't take them long to come out with competitve design that has similar or better features.
The tablet market is already a very growing market where the consumer base is expanding quickly. I don't think Nokia will try to compete with Apple directly. Instead, they'll be looking to target new tablet users who aren't yet hooked to Apple or Android. The differentiating factor can be the same look and feel that consumers are used to. Also, integration with Windows on their laptops and desktops can be a very strong point.
"I don't think Nokia will try to compete with Apple directly. Instead, they'll be looking to target new tablet users who aren't yet hooked to Apple or Android."
Good point. New tablet users and also other tablet users who are going to be looking at all the Windows 8 tablet possibilities. Nokia might have some sort of advantage here.
Nokia han not made any official announcements concerning tablet specs, as I was told by a Nokia's spokesman, other than what I wrote and what Marko Ahtisaari has said about it concerning voice recognition, which is quite a good one, I would say.
Nokia has only recently launched it's first smartphone with Windows Mobile. Although a lot of success has been predicted, there are no concrete results out yet which can tell whether this was a smart move or not. Without confirmation of success, if Nokia still plans to launch a tablet in collaboration with Microsoft, I think it may be a bit too early.
Agree that the jury is still out on the success of Nokia'a smartphone introduction. Not sure I share the same opinion on the timing of a tablet introduction, but may have to wait and see how they do.
I think Nokia's attempt to compete with Apple's iPad is like fighting a battle that is already lost. Nokia could not even compete with iPhone in a domain where Nokia was the master for many years. Given the current success and the large user base of iPad, it would be unreasonable for Nokia to target Apple.
If I were Nokia, I would try to come up with a good Windows based tablet and simply compete with only the Windows based tablets that are going to be rolled out after September. At least that way, I could stand a chance of getting a tablet market share.
Of course, it will be interesting to see what laptop manufacturers such as Dell and Samsung will offer as a tablet. Success of Nokia's Windows tablet adventure will depend on what other manufacturers offer.
My fear is Nokia is starting to compete in a domain that is new to it and given its failure in the smart phone arena, which has a direct technical link to the mobile phones that used to be Nokia's forte, I am not going to hold my breath on Nokia's new tablet.
The tablet market has fragmented into two: the Apple iOS and the Google Android end. Nokia is opening up a third front with Microsoft Windows. My opinion is that consumers will lump these products into two categories: the Apple iOS and others. That's where Nokia will end up at least for the near future.
I'm really to happt to hear that finally Nokia has decided to come out with a tablet. This could definitely be a great profit maker for Nokia and will bring them back onto highway. And definitely there is no other better place than finland to launch the product.
"And definitely there is no other better place than finland to launch the product."
That made me think if Nokia could be trying to get Finland's enthusiasm for Nokia back holding Nokia World 2012 in Finland, and not in London as usual.
Why tablet not something else? Are there unique features integrated that would probably attract consumers more than Apple iOS or Android OS? Windows OS still a force to reckon with though. I presumed nothing special, i may be wrong but wating to see Nokia launchs it come September or October.
Nokia Tablet can rival iPad and Android tablets if and only if there is an EXTREME RIDICULOUS PRICE TAGS as well absolute different apps.
It may have a reasonable price tag I suppose as Nokia knows very well how to do high-quality hardware good price for the consumers. Microsoft does not seem to push for something innovative - this is what we have felt so far.
What other thing could it be if it's not a tablet? :D
With the apps we might have a good surprise. About the feautures, it's like I told t.alex just in one comment below.
I dare to say that consumers who have iPads or a Mac and an iPhone are not going to change to anything Microsoft, therefore, no Nokia tablet for them. I would be really surprised if a an Apple consumer purchases a Nokia Windows 8 tablet, especially for the Windows part of it.
Consumers who already have or are planning to purchase an Android tablet or upcoming Microsift 8 tablet may have a preference for a Nokia tablet due to the long history of high-quality hardware at not an awfully expensive price. I doubt a Nokia tablet would have a tag price of $500.
"My opinion is that consumers will lump these products into two categories: the Apple iOS and others. That's where Nokia will end up at least for the near future."
Indeed, quite possible. Now, within the "others" category, would you give preference to a Nokia product rather than chosing any of the others? And why or why not?
Or better, I can post it together with a blog on Nokia World as illustration. That, if there is one existing tablet by then, of course. I assume there will be one; it makes sense.
Nokia can bring a change in the tablet market with its first Windows 8 tablet. Apple has been dominating the market, Android tablets so far have failed to bring any major change in the market, hope is resting on Windows 8 tablet.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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