I like to see advertisements that help one get the job done. For instance, the UPS ad was a good one (or did I imagine seeing that?). It would be nice to see some airline and hotel ads, as well as employee referral services, warehouse services, training, tracking, and manufacturing. Mouser, Future, and Datasheets are good. Adtech is thought provoking, in that I didn't associate mobile phone ad campaigns with global supply management before.
There are several reasons why you may not see airline or hotel ads on this site. Either the ad servers contracted to serve up the ads on the UBM publisher site are not categorized to serve up that category of ads, the brands are not interested in serving up ads on an electronics site, or the UBM sales folks do not sell ads on the site to hotels and airlines. Each ad impression produced from an ad appearing on a website, or click-through to a landing page by someone on the website, costs the brand money whether or not the person clicking through to a landing page, or on the ad, makes a purchase. The ads produced by Mouser, Future and others are good, in your words, because someone is producing better landing page content, content relevent to your needs, which the ad industry refers to as better optimization of ads. Hope this helps.
@Laurie Interesting. EBN is one of 4 UBM sites I visit regularly. It is the only one of them that opens with an ad, though all of them have some banner adss and various ads appearing around the board content.
@Susan I noticed the ads appearance in the last couple of week, but I don't recall what it was for. Today and yesterday when I came on the site, it launched without the popup ad. It's possible it was an experiment for the site or the advertiser to check if it is more effective that way than as something that appears around the board content.
I agree, Laurie. The ads shown on this website are applicable to the topics of this website. Hotels, or socks for that matter, may be applicable to everyone here, but are not any of the topics that this website is based around.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.