t.alex you said my mind. Diversification to cloud service worth it - cloud business is gathering much as well, its awareness. How would they compete in cloud service? Well, I dont think RIM would move out of phone business completely.
RIM is deploying a hybrid model. They'll continue to play in the smartphone market but they will also emphasize their strength in enterprise messaging. By offering to help companies erase concerns on messaging security, RIM could be a major beneficiary of the transition to smartphones. The question here is how much money can the company make doing this.
Sounds like they are following the model of Amazon giving away cheap tablets and collecting money from contents. RIM would then drop the price of blackberry further to gain more customers. They can't increase the revenue much from cloud service without gaining a lot more customers.
Amazon can afford to do this but can RIM? RIM should have done something earlier and it's not clear now whether the current moves would change its situation.
But isn't the messaging security space already saturated. What could RIM offer that is leaps and bounds better or provide more value than the existing vendors dedicated to this space?
pocharle, It's in trouble and sales are down but the Blackberry messaging system is still about the most secure for enterprise users and as RIM pointed out, many CIOs are concerned about the proliferation of many platforms on their networks. If Mobile Fusion can connect all these devices, the corporate users can sleep better knowing the communications are safe.
I guess that makes sense from the infrastructure side. But I'm surprised that alot of enterprises are still on board with RIM with all of the talk of their demise. But if they still have support, it makes sense to ride it out and see what they have to offer.
"Of course, BlackBerry phone sales might decrease in the years ahead, and RIM would have to make its operations leaner to survive"
Bolaji, you are right. I read that Rim's sales in 2011 are only 5 % in Smartphone sector. So inorder to drive the business they have to expand the wings across different platforms.
I think it is great to see RIM putting aside their ego and realizing that IOS and Android aren't going anywhere. This is a great idea, but one wonders if it is too little too late to help RIM survive.
This seems like a great way for RIM to leverage their expertise and bring value to the industry. I think they should drop the 'Blackberry' designation from the name of the software - just call it 'Mobile Fusion'.
Eldredge, Great idea. The Mobile Fusion name puts a line between BlackBerry and the other companies and may make it easier for rivals to cooperate and work with RIM to popularize the concept behind the across platform offer.
Exactly. To me, the 'Mobile Fusion' part of the name accents the ability for the software to cooperate across multiple platforms. Keeping the Blackberry part of the name works against that perception. It's not about promoting the company here, it's about promoting the product.
Had RIM acted earlier, it might have remained a leader in the market instead of an also-ran. It's always sad to see a company decline because of the egos of management.
For a very long time now, RIM has established itself as the best in mobile management in enterprise service. I hope the mobile Fusion would enable RIM to reverse its plummeting revenue and profit.
That is shifting focus from a product company to a services company for RIM. In my opinion the fate of their Blackberry is further endangered by such move.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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