Offering non live TV servives on a smart phone does not sound like a sound Idea for a company like Nokia. A few years back I have seen some mobile phones offering live TV services by haiving built in Tv tuners.
t.alex, both Apple and Google have a host of other services, apps and products to integrate with TV, but what Nokia can Offer. These two are prominent players in industry and I don’t think so far their TV services are great success. In such a scenario I don’t think it’s easy for Nokia to find out a suitable market space, moreover Nokia has to approach third party service providers, for offering any add on services through the TV.
One of the things I find interesting about Apple is that it is really not a content provider. What it focused upon was providing an easy platform for content provider to use. It marketed uniqueness with the iTune ease of use with the iPhone and iPad. What exactly is Nokia marketing with the Lumia and Nokia TV? Ease of use or uniqueness? Neither seem to apply in this case.
The product is an application (software) called "Nokia TV". It will be running on Lumia Series smartphones by Nokia.
Nokia is not offering a standalone hardware specific to this TV service. Also, users will not be able to watch live shows using this application. It is a catch-up service.
I am note sure what kinda product Nokia TV will be offering. Will it be plain LCD TV with some content service similar to Google TV ? or will it be like a simple box like Apple TV? In any case, it is obvious Google and Apple are not doing well in this area. I believe Nokia is providing this service for their next generation tablet products. It is not bad a move if it works well.
Isn't the whole idea of mobility being able to access something while you are on the go? So why would anyone watch something that has already been broadcast on their phone? TiVo it and watch it later, or watch it in the comfort of your home on on-demand. This one really boggles the mind
@ Bolaji, I agree with you completely. This just doesn't seem like a viable option that is going to take the market by storm. If they invest too much into this set up and particularly if the Lumia is a weak handset, this could be the final straw for Nokia.
Judging by the comments made, I think nobody sees this as a key strategy for a big come back by Nokia. I agree.
This reminds me of the time when 3G phones were first on the shelves and the killer application for them was claimed to be the videophone. All the sales pitches were centered around the videophone and everyone thought people would be walking and talking as they stared into the little screens of their 3G phones. Well, that never happened. Nobody wanted the video with their phones. The majority of the people like the implicit privacy that comes with "audio only" option on the phone. The user preference and habits could not be changed by the impressive technology that was offered then.
I see a parallel approach leading to a similar brick wall here. The salesmen think people will love carrying their tiny TVs around and watching it whenever they like. However, the six remarks in the article clearly show why this is an idea that is never going to fly.
I don't know whether this is a fantasy idea or if Nokia is serious about Nokia TV. The market just doesn't sound exciting to me and, moreover, it sounds like a "me too" sales program. I hope the Lumia is a strong device on its own.
I don't see how Nokia TV is going to give Nokia the back an edge in the smart phone market. I see it as too trivial a feature to significant change.
the points you have raised are very critical and depict exactly what Nokia is up against.
Nokia still has a very large share of the mobile phone market, especially in developing countries like Africa and Asia, but they are fast loosing that to android phones.
I think Nokia needs to carve a new nitch for itself, but i don't think Nokia TV is it.
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Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
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Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
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