The smartphone market seems to be maturing. Intel is entering at a time when implementing existing functionality at a competitive price is preferable to introducing new features.
Intel has very good quest for mobile market and has worked hard to reach there. It will be interesting to see how their powerful marketing force will try to turn the table from ARM. What unique thing will they offer to OE and customer? Will it be low power, hgiher performance, lower cost, new technology or all of them?
But Intel should not loose their focus from their main market. ARM is also trying for that market.
I agree with you Nemos. The word "embedded" has fragmented high -tech market to pieces, thereby allowing openessnes where each of Intel & ARM can gather as many. Embedded market opportunities set to get broader, though smartphone is a high end sector with huge demand of processors required.
The announcement by Intel it sounds very promising and of course the way into the mobile market will be like a walk for Intel. It is enough space for both companies (Intel ,ARM) to coexist also.
As well as ARM is doing, I'd hate for Intel to be breathing down my neck in my marekt. After prepping for a decade, I'm sure Intel's products targeted at smartphones will be excellent. Maybe not the best, but pretty darn good. ARM is extending its market by adding distributors which will help more design-wins. But as Bolaji says, don't bet against Intel.
Yes competition will surely heat up. ARM and Intel are doing fine in different markets until Intel have decided to join in the mobile sector. Though, ARM processors are still being used in low end embedded productions, and i dont really think ARM would get perturbed.
@Flyingscot, you are correct. I think a major player like Intel entering the business will do everybody good. This should speed up innovation and reduce costs due to competition between AMD and Intel. Eventualy, one company could get pushed aside, but I think that will be a bit down the road and after some major steps forward.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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