I personally prefer to use online education system to back up my lectures. Reaching students through youtube tutorial videos help them to focus more effectively on new technical subjects. (http://www.youtube.com/watch?v=FHffw9YEcc0). I also benefit from tutorial videos in improving my teaching skills. Therefore I follow the same method with Dr Tanriover in my professional academic works.
Unfortunately, I do not have quantitative data at hand to be able to answer this question. I am not sure whether such information would be publicly available anyways. This type of information would have significant commercial value for companies who are looking into deploying social media for boosting their profits. I think one needs to look at LinkedIn as a potential channel that is out there waiting to be used creatively. One thing is for sure: it cannot do any harm to try to use it effectively. The amount of difference it can make to your business depends on your level of committment to it plus how well you can connect the dots that are made available by LinkedIn.
Privacy is indeed an important factor that is often overlooked in social media. The bad news is ignoring privacy can potentially backfire and work against you. Sender of a promotional email obviously believes in the usefulness of the content. However, this can be perceived as spam for many recipients. The trick for the sender is to be selective with the target recipients. In other words, the sender needs to wear the shoes of the recipient before hitting the 'send' button. Nobody likes being pestered and bombarded with spam and it can rub many people the wrong way. Obviously, no matter how many millions of emails I receive on a product, I will not but it unless I need/interested in it. As a mattter of fact, if I am overwhelmed with email on a product I actually need, I often look for alternatives that do not bother me as much. That is the type of customer reaction and lost business that nobody needs.
I think improving SEO is important as people will seach anything via seach engines.
@t.alex, no doubt search engine optimisation (SEO) is very important marketing tool but using linkedin as marketing tools is not a bad idea at all. Although I do agree with your opinion that People wont look for new products via social network sites but they do spend lot of time on linkedin and thus you have very chance that your product will catch their attention.
If you plan to use this method, always respect the privacy of your registered users and do not disclose their emails to third parties or bombard them with spam.
@Dr. Cagri, very informative post. I am glad that you highlighted the need for privacy of the registered users. These days people are concerned about the security because social sites like FB doesn't give importance to it. I really hope social sites will change this attitude or else people will be forced to move away from social sites.
Business socializing can be an effective "enabler" for businesses. It can also act as a channel to optimise, refine, and advance the core functionalities of a business. Furthermore, by using the collective intelligence that networking brings, business decision-making can be simplified via social media.
I do agree that LinkedIn is a powerful platform when it comes to networking.
You can use this platform in many different ways. One way I find it useful is to find out about new companies that may be of interest to me regarding work and future opportunities. This is particularly effective is you are a member of a group that has many people from sectors of interest to you. For example, if you are a professional working in a specialised field such as audio equipment, becoming a memner of a LinkedIn group called "Audio professionals" will allow you to obtain a list of companies from that particular sector which is always a useful resource in my opinion.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.