I don't believe that was Pinterest's original plan. Not after researching the company's investors. I believe the original plan was to turn the site into a marketing platform after they ramped up adoption, similar to Twitter and Facebook.
What makes me skeptical about all this Pinterest issue is that the site started as a place where people could have "collections" of their favorite things all grouped under categories, but still a hobby place. If marketers start tranforming the place in a marketing arena, is the meaning of the site going to change? Of course it wouldn't be the first place a site transforms from its original idea.
I don't believe people will specifically log into Pinterest to click on an image, but yes I do believe if they're in the site they will click on an image they like. Marketers and businesses need to prepare for that click through by developing well optimized landing pages attached to those images.
I think intellectual rights management will be important. If the original designers do not get to keep the patents and do not get the royalty for their products, they may not find it attractive enough to participate. They may want to launch the finished product themselves because that may be a better option financially.
I think this is one of the best uses of crowdsourcing that I have seen. Great idea, indeed. This will certainly help the company come up with out-of-the-box ideas that their paid engineers may not have been able to think about.
This model has helped me understand the concept of "crowdsourcing" better. Whne I first saw the term, it was very confusing on how the process actually works. This may be one of the simpler applications of crowdsourcing, but I get the idea.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.